You can't set goals, define your KPIs, even parse your segments without a data set to start with. In this recorded May webinar, Avinash Kaushik leads a technical discussion of data collection with a focus on segmentation, and looks at a few live sites as examples. It's a great primer for his complete series on Comprehensive Data Collection.

Length: 62 min.

You will learn:

• Why data collection has gotten increasingly complex
• How to introduce custom variables to your GA code to get greater refinement of segments
• Why tag managers like TagMan can simplify your tag management
• The 3 levels at which you should collect user data