Think you know the fundamentals of web analytics? Think again. In this webinar from April 23, Avinash Kaushik and John Marshall shed new light on some familiar concepts. You'll gain a renewed appreciation of the subtleties of Metrics, Dimensions, Objectives, Goals & Thresholds. And you'll be ready for a fresh take on your data, which is always a good thing.

Length: 62 min.

You will learn:

• The difference between metrics, dimensions, goals, targets, segments, and KPIs
• How to define your business objectives (it's simpler than you might think)
• Why business objectives should be DUMB
• When a metric becomes a KPI
• How to apply the framework to a variety of sites
• Why segments are Avinash's favorite things in the whole world