Google Analytics numbers have changed. Google has changed the session algorithm used to calculate many basic numbers in GA. In this workshop Avinash will explain what the changes are and their implications, how it can impact your historical data and how to explain this to your boss/clients.

Length: 70 min.

You will learn:

• How the most recent Google Analytics changes will effect you
• How Google Analytics tracks individual users
• What a "session" consists of
• Why the Google Analytics session changes were made