The beauty of internal site search is the ability to peer into the mind of your customers, to get to know their deepest fears, their greatest desires....oh, and maybe just what they want from your site! Avinash Kaushik show yous why internal site search is an essential tool for producing great insights, helps you setup your analytics tool to collect site search data, and explains how to interpret common site search metrics.

Analytics Workshop: April 22, 2009

Length: 59 min.

You will learn:

• The new features Omniture released for tracking videos
• What the new Google Analytics API means for you
• How internal site search reveals the intent of your visitors
• How to setup your analytics tool to collect internal search data
• What the "Results Pageviews/Search" metric means and why you want it to equal one
• How to interpret internal search data from your website
  How to find the bounce rate of your search pages
• Why the search engine you use is irrelevant to the analytics tool
• How to get site search data for multiple search engines on the same website
• How to add categories to your internal search data
• How to use internal search data to build custom segments in Google Analytics
• What search refinements are and what they tell you about user behavior
• How to customize internal search results with the paid version of Google Site Search and other search tools

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