As online marketers it used to be okay to pretend that our offline campaigns and online campaigns lived in completely separate worlds, but with the progress being made in measurement techniques and the democratization of tracking tools we no longer have any good excuses. Avinash Kaushik shares a few ways in which you can utilize multi-channel analytics to integrate your marketing efforts in the July web analytics workshop.

Analytics Workshop: June 24, 2009

Length: 50 min.

You will learn:

• Why multi-channel analytics is important
• How coupons can tie online data to offline data
• Why multi-channel analytics is different for each business
• Why multi-channel analytics is fertile ground for freelancers
• How to determine if coupons add or subtract value
• What other resources exist to learn more about multi-channel analytics
• How to factor in lifetime value with multi-channel analytics
• How to measure the impact of customer reviews
• Why controlled experiments are so effective
• Why you should not think of Twitter as a marketing channel

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