Why are so many of your customers abandoning their shopping cart mid-way through the checkout process? In this workshop with Avinash Kaushik, we look at different ways to reduce shopping cart abandonment and how funnel analysis can help you. You will understand the importance of defining your funnels and what analytics tools can make your life easier. If you're looking to increase the number of customers that follow through with their purchase, this is the video for you!

Length: 85 min.

You will learn:

• Why you need funnels
• How to measure abandonment on your website
• Different forms of multichannel funnel analysis
• Why multichannel funnels matter for your website
• How funnel analysis can help you decrease shopping cart abandonment
• Limitations of multichannel funnels