Avinash Kaushik shows you the metrics you should be monitoring to improve your paid search campaigns. If you're just getting started with PPC marketing this video is a great primer on how AdWords works and how to make it work for you.

Analytics Workshop: May 27, 2009

Length: 48 min.

You will learn:

• Why you should be weary of the margin reported by web analytics software
• Why relevant landing pages are so important to conversion
• How to use competitive intelligence to improve your paid search campaigns
• How Google Analytics attributes conversions
• How live chat may be distorting your analytics data
• Why you should not overlook the power of a well written meta-description
• How Google's ad auction works
• How high quality score's directly lower your bid price

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