Struggling with segmentation? In this recorded webinar from November, Avinash Kaushik and John Marshall show you how it's done. Be a fly on the wall as they reveal their process, creating simple and complex segments on the fly in Google Analytics. You'll hear how and why they choose the segments they do, and discover how practical segmentation is critical to your analytics success.

Length: 65 min.

You will learn:

• What segmentation is
• The three primary segment categories
• How to divide your visitors into logical groups that you can analyze with focused intensity