John Marshall and Michael Stebbins join forces to walk you through the process of evaluating the success of your SEO campaigns. Learn three measurements of SEO success and see how to take advantage of all that Google Webmaster Tools has to offer to find new sources of backlinks.

Length: 53 min.

You will learn:

• How to separate paid from organic search traffic
• How to measure outcomes from organic traffic
• Why traffic is a poor KPI for organic search
• How to measure your site's content converage on search engines
• Why you should sign up for Google Webmaster tools
• How to find undervalued keywords
• How to find out how many URLs Google has indexed
• How to find the anchor text other site's are using to link to your site
• A great Firefox add-on for Google Webmaster Tools
• How to nudge search engines to remove pages from their index
• An excellent resource for free competitive search data

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2