Think defining KPIs is black magic? Then let's demystify the process for you. Look over the shoulders of Avinash Kaushik and John Marshall as they reveal their process. In this recorded webinar, they review several live websites, examine home pages, navigation, and products, and arrive at a shortlist of KPIs. Finally, through discussion with the site owners, they further refine to a set of KPIs worthy of real analysis. It's a peek behind the curtain that you won't want to miss.

Length: 70 min.

You will learn:

• How to approach the problem of choosing KPIs
• Why you don't need an analytics tool to choose your KPIs
• How to define behavior, acquisition and outcome KPIs
• Why more than 5 KPIs may be a sign that you aren't properly defining them