You have your KPI's in hand and you're ready to take on the world. Right? Well, unfortunately it's not enough to login to your dashboard every day to see what numbers are going up and to the right. You actually have to talk to your customers. And to do that we use surveys. Avinash explains the benefits of website surveys and shows you how to implement a free and simple four-question survey on your own website.

Analytics Workshop: February 6, 2009

Length: 42 min.

You will learn:

• How to setup the free survey tool 4Q on your website
• The number of responses you need for statistical significance
• Why survey code should appear at the bottom of your html
• Why you shouldn't make decisions based on real-time data
• How to interpret the results of your survey
• How to ensure your survey is working properly
• The problem with a pure on-exit survey
• Why it is best to always be running a survey

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2