Member Area

Website Path Analysis: A Sweet Web Analytics Waste Of Time - Avinash Kaushik

Ever suspect that you have been wasting your time analyzing the multitudes of paths your visitors follow? No good news here, your suspicions are correct. In this video (a special request from John Marshall:)) Avinash covers four interesting areas as they pertain to path analysis. Stick around for the end of the video where Avinash presents two alternatives to path analysis that actually yield useful insights that you can use to optimize your site experience.

Length: 32 min.

You will learn:

  • What path analysis is and how it differs from abandonment analysis
  • Why path analysis continue to have a near hypnotic appeal to analysts, marketers and website owners
  • Why path analysis is a sub-optimal use of your time
  • Why you will come away with very few insights from path analysis
  • Two great alternatives to path analysis
  • How search has made path analysis irrelevant
  • Why path analysis is as misleading as it is unhelpful
  • Why structured experiences are the exception to the rule when it comes to path analysis

 

 
Questions? Contact Us!
Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

SEO

PPC

Social Media

Web Analytics

Conversion

Fundamentals

Email Marketing

Online PR