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Website Surveys, Part 1: Solving for What + Why

Avinash Kaushik explains why surveys are a key component of your web analytics strategy and how you can gain tremendous insight into your website visitors by asking three simple questions. And this is only the basics. Stay tuned for a video on the advanced workings of website surveys.

Length:14  min.

You will learn:

  • Why surveys are a key component of your web analytics strategy
  • Why web analytics is good at the "what?" and bad at the "why?"
  • Three simple questions to ask your visitors
  • Why scalable listening marries the "what?" to the "why?"
  • Three golden nuggets of information you are looking for from surveys

 

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.

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