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Website Surveys, Part 2: Types, Invitations, and Best Practices

In part two of his series on website surveys Avinash Kaushik discusses the types of surveys you should be running on your website, the strengths and weaknesses of each type, and how to invite users to fill out a survey without sending them running for the back button.

Length: 28 min.

You will learn:

  • The two types of surveys you can run on your website
  • The strengths of site-level surveys
  • The strengths of page-level surveys
  • Which survey invitation methods are most effective
  • Why your website surveys should be continuous
  • How to decide between in-house and outsourcing

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