At the core of writing killer content for each persona is understanding the decision making styles of your clients. The same stereotyped decision makers can have uniquely different decision making styles. Aim to shift the knowledge from the unknown to the open by getting additional feedback and minimize the blind area.
Length: 37 min.
You will learn to:
Utilize Complexagrams when considering decision making style
Plan your content for different extreme buyer types
Utilize buckets to create the framework for each persona