Consumers are now more than ever using smartphones and tablets to enhance the traditional media experience. This integration of new and pre-existing media has fundamentally changed how businesses spark engagement with customers. This video will show you how to leverage the old school with the new school to reach people in ways you have never done before.
Length: 21 min.
You will learn to:
Generalize why traditional media will never be used in the same ways
Integrate mobile marketing campaigns with newspaper, TV, radio, and magazines
Identify different tools you will use to create powerful calls to action
Survey ways to use mobile to engage your customers in new places