Mobile search will eventually outweigh PC search, and mobile users expect very different search results from PC users. Providing mobile users with appropriate results requires different targeting. Utilizing these platforms is essential as it will enhance your local search exposure. Understanding how to take advantage of the mobile search revolution will be crucial for attracting different types of customers and gaining a competitive advantage in this changing landscape.
Length: 18 min.
You will learn to:
Differentiate between traditional and mobile search
Explain why mobile search is going to be huge
Apply valuable SEO and conversion strategies for mobile
Create effective ad campaigns directed towards mobile devices