Are your friends worth the trouble it took to get them? Or are they high maintenance and a drain on your resources? Having loads of "likes" might make you warm and fuzzy, but you can't take likes to the bank. Measuring social media means setting realistic expectations for performance, and measuring results, so you can let the data decide who's worth your time. Discover the best practices for measuring and managing your social outreach, and get yourself some friends your mother would approve of.
Date & Time: Friday, April 25 @ 9:30 am Pacific