What's better than knowing what customers are doing on your site? Knowing "why" they do it. Qualitative data is a window into the mind of the customer that provides a long term strategic competitive advantage... because while 99% of your competitors are obsessing over the quantitative "what", they're missing the more valuable "why." Discover Avinash's favorite quantitative tools and techniques that reveal the strengths and weaknesses of your design, UI, features & functions, and customer experience... and illuminate the path to improvement. It's why you got into analytics in the first place.
Date & Time: Thursday, September 25 @ 9:30 am Pacific