Why define the perfect customer? Ask the Dallas Cowboys. Their data-centric approach to the draft created one of the most successful football franchises of the 70's. Creating a measurable standard for defining "perfect players" allowed them to find superstars in the most unlikely places. Learn to create a standard for measuring your own "perfect customer," and you'll find more of them in places you never thought to look. Touchdown!
Date & Time: Tuesday, January 20 @ 9:30 am Pacific