When does a notification become an intrusion? When does information become overload? From text alerts to ibeacons, loyalty programs to connected cars, we receive an almost ceaseless stream of alerts, offers, and information, increasingly triggered by our location and behavior in real-time. And soon it'll all be on watches and other wearables. Will it become too much? Or is 24x7 contextual contact what consumers want? Get Jeff's insights into the future of always-on marketing, and start charting a strategy for your mobile future.
Date & Time: Thursday, February 19 @ 9:30 am Pacific