Jennifer Evans Cario
Once there was a marketer searching for the perfect social media campaign. She'd tried all the latest tricks, but it wasn't until she talked frankly with a trusted mentor that she discovered exactly what she was looking for. And the answer turned out to be something so simple and evergreen, so fundamental, she was amazed she'd never considered it before. Storytelling can be a powerful tool in social marketing ... but there's a right way and a wrong way to tap into that core human desire. Want your next campaign to have a happy ending? Join Jennifer and discover the universal appeal that storytelling has, and how it's probably perfect for engaging your audience much more deeply than you might have imagined. The end.
Date & Time: Monday, December 15 @ 9:30 am Pacific