Get Paid Training For A Great Career In A Hot Growth Industry
You may be qualified to have your Marketing training paid for. Market Motive Courses have been approved by Local Workforce Offices across the US. If approved, your education could be fully paid for through the Workforce Investment Act.
Our graduates have an advantage in the job market
I have a traditional marketing background, but couldn't compete with others who had more Internet experience. I printed off job descriptions that demanded Social Media skills, and took them in to the EDD. They really dove into it, and helped me get set up with Market Motive's web-based classes, which not only saves me gas money but without a doubt is making me more competitive and relevant."
- Jeanne Oberstar, marketing professional
Our web-based online marketing training and certification gives you a distinct advantage in the job market. In today's economic climate, you need every advantage you can get. Research shows that over 68% of marketing jobs require knowledge of Internet Marketing and most grads haven't been taught these skills. Those who have them have a serious advantage over those who don't.
You'll also have access to Job Openings specially available to Market Motive graduates.
How it works
A structured, standardized curriculum is constructed by the Education Development Team in collaboration with our Expert Faculty. The curriculum includes up-to-date video lessons, checkpoint quizzes, and an industry recognized Final Certification Test. Complete our recommended real-world exercises, join in with other students and faculty for live webinar workshops, and post your questions in the faculty Q&A forums where you'll get prompt attention from instructors, graduates, and other students.
Then you're ready for your final test. Pass the exam, and receive your Certification. The entire process takes approximately 90 days, although some students are able to complete their course more quickly.
Even though your projects and reviews will focus on one topic, you'll be welcome to study the other disciplines too. With this program, you'll have the keys to the campus.
Find out if you're eligible
Market Motive courses have been approved by Local Workforce Offices across the US. That means the cost of your education may be fully paid through the Workforce Investment Act which provides payment for employment training for adults and dislocated workers. Most states offer up to $6000 in training funds!
Each state sets its own policy for candidate eligibility, so check with your state employment offices to verify eligibility for the Market Motive courses.
Prospective students must get approval from their EDD (unemployment department) counselor, which is usually based on having some marketing background or likelihood of continued employment in marketing.
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Jeff is the author of "Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices" (Wiley). Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits.
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Matt is the author of "Internet Marketing An Hour A Day", a frequent and popular conference speaker and consultant, and an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility.
Jennifer Evans Cario
As a long-time social media advocate, consultant and speaker, and now President of SugarSpun Marketing, Jennifer has made a career out of finding creative ways to connect with consumers. She is the author of "Pinterest Marketing An Hour A Day", "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Bit of Talent and 30 Days".
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
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