10 years ago people needed hyperlinks from page to page because finding stuff was so hard. We needed a human being to tell us where other relevant stuff was, via those handy instructions baked right into the content.
Google then exploited these links as a way of determining which page is most relevant, creating the famous PageRank mechanism.
I’m wondering if people use these in-content hyperlinks less these days. After all, relevant stuff is just a search away. With the advent of browser toolbar search boxes, it’s even easier for people to search instead of using hyperlinks.
Will content writers continue to link to stuff, as the use of those links decline?
In many ways Twitter adds to the problem for Google. Lots of links point to a page but there’s no anchor text and the content is very transient.
This might start to undermine a fundamental aspect of determining relevance, eroding the quality of the results. Or are they already so washed-out that it makes no difference?
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