Online video platforms and web video have exploded in popularity over the last five years. Recently Youtube announced that over a billion hours worth of content is watched on Youtube per day. In fact, recent estimates predict that 80 percent of all consumer Internet traffic will be based on the streaming of or downloading of video content within just two more years.
Each video-sharing platform comes with its plus and minus points. The infographic given below lists the pros and cons of Vimeo and YouTube.
Producing videos to connect with your audience and grow brand recognition requires a strong foundation in the principles of digital marketing. It also requires a video platform to host your videos. Unfortunately, there are hundreds of video hosting sites and platforms out there. So, how on earth are you supposed to choose the best one?
Currently (and for the foreseeable future), two of the most dominant platforms are YouTube and Vimeo. You’ve probably heard of both of them, yet if you’re like most people, still have questions regarding which platform is a better fit for your needs. Each has its own advantages and disadvantages, which is why it’s important for you to fully understand the differences between them before choosing one over the other.
So, with that in mind, let’s break down the pros and cons of both Vimeo and Youtube. We’ll start with Youtube, the Google-owned web video giant.
Let’s move on to Vimeo.
Vimeo vs YouTube: The Search Algorithm
Both sites have robust search engines, and they’ve got their differences. Vimeo search has several elements to its internal search algorithm that YouTube doesn’t have … which may or may not be an advantage.
YouTube’s algorithm looks at:
– Upload date
– view count
The default is “relevance”, but you can sort videos other ways.
Vimeo lets users search by:
– most relevant
– most played
– most commented
– most liked
In Vimeo, the default sort is also “most relevant”, so to that extent the algorithms are similar — but YouTube ignores comments, while Vimeo factors those in. Why is that?
YouTube has good reasons to ignore comments: because most are pretty juvenile. The Vimeo community seems to be populated by more creative types.
Vimeo vs YouTube: Google Universal Results
It’s true if you’re trying to optimize videos for Google universal search, Google will show videos from Vimeo as well as videos from YouTube in its results. Of course, there are significantly more videos uploaded to YouTube, which is why Google tends to display significantly more YouTube videos in universal search results.
You can learn more about improving your video’s ranking by enrolling in our Advanced SEO certification course.
In fact, according to the latest data that I saw from Hitwise, the ratio was 86 to 1 (YouTube to Vimeo). So, your client won’t be handicapped by solely using Vimeo. The Vimeo video will show up.
But your client will probably be outnumbered by competitors who understand the value of YouTube.
So Which One Should You Use?
If you have the resources to use both, the answer to this question is simple. You’ll wind up with more exposure, and more options for fine-tuning your marketing strategies and content to different audiences.
If your resources are more limited, however, you’ll need to be more discerning. A good guideline is to ask yourself what your goal is with your videos. Is it simply to reach as many eyeballs as possible with your content? If so, use Youtube. If you have a more targeted message you’re trying to get out there to a niche group of people, you’re better off using Vimeo.
At the end of the day, they are both great resources. You just have to make a list of your goals, and then make an educated decision from there.