With mobile marketing, everything and nothing has changed
For marketers, mobile has changed everything. And nothing.
The what remains the same
We still want to move more product.
Steve Mura, director of digital marketing at Miller-Coors, said that his goal is the same today as it was for his predecessor 155 years ago. Sell more beer. [from Mobilized Marketing]
The how has changed
There are exponentially more people consuming via wireless every month; in fact, there are more mobile devices on the planet than there are toilets.