New Video Announcement: Maintaining Scent in Email and Social with Brian Eisenberg
Email and Social Media, while different from paid search or display advertising, also need to leverage the concept of scent to keep customers on the path to purchase. Certain scent cues, such as trigger words, imagery, offers, shapes, and location, tell the user that they are on the right path.
See how scent works on social channels such as Facebook and Twitter as well as in email marketing campaigns. Leverage these scent cues to transform your next social or email campaign into a conversion machine.
In this video you will learn to: [Read more…]