Market Motive Blog

This Looks Like An Ordinary Blog Post, But When You Read It Your Jaw Will Drop

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jennifer carioRaise your hand if you’ve seen these kinds of headlines in your Facebook feed:

  • She Pours Baking Soda Into This Washing Machine and What Happens Next, SO COOL!
  • Dog Waiting At Hospital Until His Owner Died Then Did Something Unbelievable
  • It Looks Like An Ordinary Shell, But When He Pokes It, My Jaw Dropped

Then you click on the link and read that the cool thing that happened next when she poured baking soda into the washing machine wasn’t even remotely cool or interesting.

Lame!

So what are we to make of these often misleading headlines that often smell of click bait?

[Read more…]

Athens University Sees Incredible Response to Market Motive Materials

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athens university of economics and business

Athens University offered 40 seats in a digital marketing class offering Market Motive material – and it sold out in 3 minutes.

The first time Market Motive was offered to the Athens University students 2 years ago, the 20 available seats were claimed within 25 minutes.

Pretty amazing, right?

Last year, Athens doubled the available seats to 40 and every single seat sold out within 10 minutes of the official announcement.

Not too shabby, eh?

Well guess what happened this year?

[Read more…]

Market Motive Spotlight: RVT.com

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spotlight

Today our Market Motive Spotlight shines brightly on Drew Clifton at RVT.com. The Digital Marketing & Analytics pro was charged with leading the SEO and Digital Analytics initiatives for a lively classifieds and display advertising marketplace site ranked in Alexa’s top 25,000 web destinations.

So how did Drew’s training have a direct impact on RVT’s success?

Let’s hear it straight from the digital marketing guru’s mouth.

[Read more…]

The Art of Mobile Persuasion by Jeff Hasen

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The Art of Mobile PersuasionHow the World’s Most Influential Brands are Transforming the Customer Relationship Through Courageous Mobile Marketing

We are very excited to announce the publication of Jeff Hasen’s new book, “The Art of Mobile Persuasion.”

Our Mobile Marketing guru Jeff Hasen has just released a new book. And fun fact: The book will constantly be updated in real time once a month so you always have the latest and greatest insights from the industry’s premier expert.

So what can you expect from Jeff’s latest literary work of art? Let’s take a look!

[Read more…]

Market Motive Spotlight: Resultify

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spotlightToday’s Market Motive Spotlight shines brightly upon Resultify. In the words of Project Manager Alexandra Wennheden, the online agency ponders on a daily basis, ”What should we do in our online marketing in order to get results?”

9 out of 10 of their clients recommend them to others. It’s probably because they’re good at measuring the complete digital landscape and understanding how to optimize it. Or maybe it’s because they’re sharing their knowledge with their clients as much as they want. Or maybe because they create great results. No matter what, they love and live online marketing.

But let’s get to the good stuff. How did they manage the training and to hit their goals?
[Read more…]

Market Motive Scholarship Winners Announced

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market motive scholarshipWe are proud to announce today the four Market Motive Scholarship winners for 2015. These scholarships will help digital marketing professionals attain access to Master Certified Training.

The Market Motive Master Scholarship Scholarship Fund was initiated earlier this year by the generous contributions of Manjula Higginbotham – herself a 2010 graduate of the program. The intent of the Market Motive Scholarship is to expand the opportunity for passionate marketers around the world to enable them to attain a Master Certification in one discipline or a Practitioner Certification in a complementary discipline

How excited are the winners for this incredible and unique opportunity?

Let’s find out directly from them!

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Two New Free Videos: PPC and Social Media

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PPC and Social MediaFree through June 30: Introducing two new and free videos for PPC and Social Media

PPC: Managing Search Queries & Negative Keywords

With broad match types and ever-expanding keyword lists, keywords can get out of control very easily. The cure for this is learning how to manage your keywords efficiently, and a major tool for managing keywords is negative keywords. Negative keywords block an ad for showing for a particular query. Smart advertisers will use these to stop ads for showing for low-value keywords that are not performing well. See how to use negative keywords in your account to keep your campaigns running more efficiently.

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WPP Stays Ahead of the Curve With Digital Marketing Training

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How does WPP ensure its companies get the training they need to remain leaders?

World-class training resources for world-class marketers.

wpp logoAs a global leader in marketing communications services, WPP employs over 179,000 people in 3,000 offices across an ever-growing portfolio of brands including Burson-Marsteller, Ogilvy, MediaCom, GroupM, Catalyst, Aqua, Xaxis, Young & Rubicam, Kantar, and Grey Group.

WPP understands the incredible value of investing in digital marketing training. Providing professional development resources ensures their teams are skilled up to meet the challenges of an evolving industry, helps standardize vocabulary and strategy across its properties, and ensures that the competition remains in the rear-view mirror.

That’s why they’ve contracted with Market Motive to provide a complete suite of digital marketing training courses to all their companies. This program empowers WPP companies to quickly implement a trusted training resource, efficiently onboard new talent, and provide experienced marketers with the tools they need to expand their skill sets and remain competitive and relevant.

wpp company logos wpp logos [Read more…]

Announcing Top Gun Winners from Winter 2015!

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top gun master certifiedMarket Motive’s Digital Marketing Coached Courses run quarterly and are taken by marketers from everywhere across the globe. Each semester Market Motive presents one student in each of our disciplines with the Top Gun Award to recognize their mastery of the content and real-world application.

Without further ado, here are the Top Gun winners for winter of 2015. [Read more…]

New Content: Mobile Marketing Foundations with Jeff Hasen

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mobile marketing foundationsIn this Mobile Marketing Foundations course video, Jeff Hasen explains the importance and value of mobile marketing programs.

Mobile Marketing enables brands to create a personal relationship that is often not possible through other digital marketing disciplines. With mobile, marketers must continue to move product off the shelves, but they must do that through mobile devices.

Throughout this introductory course, you’ll learn the importance and value of mobile marketing programs. From products and services to location-based targeting all the way to rules and regulations, learn how mobile is creating a personal one-to-one relationship between brands and customers.

Mobile Marketing Foundations Course Materials Includes: [Read more…]