From the Market Motive Forum: I recently received the following fantastic question regarding bidding according to match type from a Market Motive student.
“I’ve seen people who split their ad groups into the three match types like this:
I understand that by taking keywords that perform well and moving them up, then adding them as negative keywords for the previous group, we can ensure that they show for the exact match and not the broad match.
Can we simply not leave the different match types in the same group ‘Marketing Training’ and adjust the bids so that the bid amount for exact match > phrase match > broad match? [Read more…]