K.T. identified her knowledge gap
Karen Taggart (K.T.) was hardly inexperienced. She’d spent 20 years in the industry as a writer and content manager. However, when it came to social media, K.T. realised she could increase her knowledge of the business uses. Social media was here to stay.
She knew her writing experience would help her to produce effective content, but what she needed to know was how to effectively position that content and how the channels all fit together.
“I needed to see how this fits in for my clients — not just in theory, but in practice. And I work much better if I can see the broad view of things.” [Read more…]