In this Content Marketing Foundations Course, Greg Jarboe gives you a thorough overview of content marketing, answering the full questions surrounding the who, what, why, and how of content.
Content Marketing is not new. Internet marketers have been writing content for years. In SEO, articles are written to build authority and to generate inbound links; in Social Media blog posts are generated, LinkedIn articles are written, Facebook posts are carefully crafted.
And yet, in the wake of Panda and Penguin, Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop.
Content Marketing Foundations Course Materials Includes: [Read more…]