Content marketing is the quintessential fuel required to grow your business in today’s era. Businesses have to step up on their online promotion or they will be left in the dust by competitors. Marketing through content creation is the perfect fit for small, medium, and even large size organizations.
Some benefits of content marketing are:
- Content marketing helps establish your brand as an industry expert.
- Better search engine rankings.
- Rank other website pages besides just product based pages.
- Drives conversions
- Cost effective.
Not all content is created equal. Just like anything else, there’s good and bad quality content. According to the statistics, good content creators get 7.8% times the traffic than the usual ones.
Here is a list of 10 brands crushing it with killer content strategies:
Ever gone mattress shopping? Sure, it is a headache because most of them look the same to most people. Does this pose a very articulate challenge as to how does one create engaging content for something as boring as a mattress? Well, if one tries, one can. With its sleep concept blog called Van Winkle, Casper mattresses have managed to create a huge online following base. It talks about how important sleep is in one’s life, and later research was enough to back these articles.
This company knows just what their customers need, and they have a super appropriate formula to keep them updated. Through its mainstream blog 99u, the company keeps tabs on the latest happenings in design, news and also pointers from the industry mains. Moreover, Adobe had managed to go beyond the traditional boundaries by giving out podcasts, books with best – selling titles, print magazines which has helped it to create a social community with potent brand identification.
This company is a wallpaper supplier, but that does not restrict its creativity. It has very smartly positioned itself as an industry maven not just in paint but everything that goes around color. The articles on their blog talk about food, home decor, literature, and fashion. It further this standing by contributing interviews with industry mavens along with pointers on home décor steps. A cherry on the top would be the brand’s Pinterest page, which flaunts a well-curated collection of room designs that will appeal to every designer.
It is difficult to compare Marriott’s movie developments to that of the Hollywood, but one can’t miss the grandeur they have, and the quality of their movies is splendid with their hotel in per view. The company gave out two blockbuster films, two bellmen and business unusual. Both of them earned tremendous revenues for the company proving their mark in quality content creation.
This company is too smart because it topped its games with millennial marketing. They give out witty puns on Twitter and never-ending food porn on Instagram to keep their viewers lured in. The content created by them is hilarious and authentic at the same time. No wonder the youth loves it more than anything else. The company has 330k followers on twitter and 74.5k followers on Instagram, proving its success in creating the huge following.
One might mistake a fact for Burberry not needing to focus on its marketing plans owing to its 150 years long legacy as the fashion industry’s most renowned brand. Despite this fact, the company maintains its ground on collaborating with super sophisticated tech agencies in order to create high-quality content. The brand had collaborated with Google to produce the ‘Burberry Kisses’ campaign wherein it promoted the beauty products by using an image capturing technology via which participants could transfer personal messages across the world. It also collaborated with Snapchat and gave a much-anticipated sneak peek into their spring collection for 2016.
A coffee enthusiast would kill for content from the intelligentsia. The brand gives out contemporary and actionable content on making coffee via its blog. The guide to making coffee is very well detailed and includes step by step, easy to follow instructions, illustrations with high definition photos, helping the viewers make their perfect caffeine fix for the day. The brand strategy is unique enough to make the users share content across various other platforms like Reddit.
The company bakes beautiful cakes in their online video content. The brand has a video series called tipsy tricks, which features hosts that make a conversation with the viewers and talk about daily fashion and life. At the same time, they also discuss applying different makeup products. It furthers the engagement process by giving prompt replies to users in their comment sections, motivating them to share the content with their contacts.
Wondering what makes GoPro different than its competitors? Well, the fact that it sells the best cameras ever produced in the world and also happens to be in the best brands list on social media. The secret to this success formula would be the fact that it partners with super talented content creators as well as sports enthusiasts to bring out videos that people won’t stop watching. To top this, the company creates more than a thousand pieces of user-generated content by taking clues from action videos uploaded by users online. These very videos are then edited and compiled to make the final product or the “people are amazing videos”. This strategy helps the company leverage no cost promotion and no-cost content without taking a big hit.
Land Rover, a luxury car brand famous for several models, such as their Range Rover and Land Rover and Land Rover Discovery. In a departure from standard content marketing strategy, Land Rover is clearly the star of its content, with the vehicles owning the spotlight in copy, photos, and videos. [Source]
[Land Rover’s star of their images used in their content is their product.]
With these over the counter brands in the game, make sure your amp up your content game in 2019. If you take clues from these mega successful content strategies, you won’t have to hire a fancy internet marketing consultant. You can have an edge in the market, being able to reap benefits from content marketing.
Lorenzo Gutierrez is a seasoned internet marketing consultant from the sunny state of California. Lorenzo has worked for huge corporations as well as local mom and pop businesses. This gives him a well-rounded approach; Lorenzo when not on the job likes to enjoy a sports game or try out a new local bar. Connect with Lorenzo on his social media accounts LinkedIn, Twitter and Facebook.