Celebrate with us!
We’ve rolled out an impressive series of updates in our Email Marketing Course, expanding the Marketing Automation modules with:
- 9 new videos
- 2 new workbooks
- and 2 new quizzes.
To celebrate, we’ve made one video free for the taking from today through July 31.
Free Through July 31: Implicit and Explicit Data
This 13 minute video explains “why lead scoring is like falling in love.”
Marketing automation systems score leads based on two types of data: implicit and explicit. Implicit data is information implied from customer actions, such as adding an item to a shopping cart or clicking through on a related product link. Explicit data is information that is explicitly given by customers, such as a name and phone number submitted through a form. Throughout this lesson, Matt dissects how these two data types can provide insight into a customer’s interest in a product. Use this data intelligently to set up a lead scoring system for your company.
In this video, you’ll learn to:
- Distinguish implicit data from explicit data
- Give examples of both implicit data and explicit data
- Leverage implicit and explicit data to score leads
If you’re a Market Motive member, you can see all the new videos in sections 8 and 9 of the email course…
Not a member yet? Want to know more about what we do?