Stories help you understand your customers. So imagine the power of crafting a story for the customer personas you have already built.
In this conversion optimization video, Bryan Eisenberg breaks down the importance of creating a narrative for your personas, and he provides the 10 key ingredients that you need to include in this story.
Analyze everything that must go right, and identify everything that can go wrong. Then be sure to think through all the constraints, considerations, and reasonable alternatives your customers will go through on their journey.
Use these buyer legends to understand your customer experience from their perspective, and leverage this perspective to rethink how you help your customers buy.
In this video you will learn to:
- Express the importance of creating a great process
- Build a buyer legend narrative in just 90 minutes
- List and include all 10 essential ingredients in this buyer legend
If you’re not yet a member, feel free to watch the first two chapters. If you are already a member, we hope you enjoy the new content!
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