Social media has indeed become the best platform for communications and getting your views across to masses. The fact that every major news network, companies small and large, banks, charity and government organizations use social media for publicity is a clear indicator of its popularity. Companies like Old Spice have revived themselves with successful social media campaigns. It is precisely for these reasons that social media marketers are in super high demand by all companies. You too can become one by enrolling in these social media courses.
Reasons for popularity of social media
– Accessible to anyone
– Informal style of writing
– Freedom to express views sans inhibition
– No limits on articles/ pictures you can post
– Flexibility to focus on one or more cause or purpose
– Ease of access from any location across the world
– Caters to all age group
– Most social media platforms are free to use
– Lets your creativity gain wings
– Opportunities to monetize
Social media and viral posts
Anyone that uses Facebook, Twitter, Instagram, YouTube and other common social media platforms are aware that specific content goes viral. Some cases of such viral posts include appeals for genuine causes as well as individual promotions by large brands.
Hence the question – what is the secret behind such eye-catching content on social media?
Let us examine an ideal social media content strategy
1. Familiarize Yourself With the Topics you Write
The very first step toward writing eye-catching content is to be well acquainted with the topics you wish to popularize. There are some tips you need to keep in mind to initially get followers through social media. Half-knowledge is dangerous and writing without comprehending something is unfair to your audience. Hence, it is vital to know as many facts as possible about the topic on which you will write.
Once you know are well versed in your topic, the content you create becomes authoritative and exciting. People tend to read well-researched articles over mere opinions and spin. A satisfied reader will look for your content and eventually become an avid follower. Writing eye-catching content becomes extremely easy when you are comfortable with the topic.
2. Create a Title that Captures Your Readers’ Attention
A common syndrome that is part of social media nowadays is characterized as the ‘flock mentality’ or the ‘me too’ bug. Everyone wants instant popularity and often, immediate monetization of their social media website. This copycat behavior is fair enough, provided you can write eye-catching content.
An essential aspect of your content is the use of a suitable headline. Most people decide to read your article only when they like what your headline has to say. Use catchy words. To do so, you may need to stretch your creativity. Remember, it is your eye-catching headline that will get you more readers. While great content matters, catchy headlines matter more.
3. Create Content that is Relatable to the Masses
Anyone who promotes his or her products and services realizes the importance of getting recognition from the masses. Here, it is vital to attract people through quality content as well as through the use of other social media tricks.
Once you have targeted your audience, writing eye-catching content becomes a lot easier. Knowing their pulse and their chain of thought helps you identify subjects or topics about what they want to read.
4. Use Images that Capture the Attention of your Audience
Pictures speak louder than words. And as the adage goes- “Seeing is believing.” The better the pictures are, the better your chances of making an eye-catching content is. Remember, photos and videos also create content. Often, people prefer to read lesser and watch more. It also lends that added punch to your content to make it catchy.
The best way to source your pictures is yourself or search for free sites which have open source images. Often, you will be writing content about an issue that is close to your heart. In times like this, you could enlist the help of the people associated with the problem to find suitable images. You could even take pictures yourself.
Taking videos and pictures today is more comfortable thanks to smartphones with high definition cameras. Additionally, a lot of amateur photographers and interns want to make their mark. All they require is a picture credit and maybe a small amount of money. The same holds true for videos.
5. Quote Sources That are Accurate
This is yet another way to write engaging content for social media. There are loads of fake news and distorted versions about events that are making rounds of the Internet. To write eye-catching content, you need to base your writings on facts and figures. Look for statistics and details of your topic on websites of high credibility. These include government organizations, global bodies, reputed universities and large companies. Any figures and features provided by sites that have impeccable reputations will work wonders for your articles’ credibility. Quote these in your content, but use phrases and words to make it your own. And don’t forget to cite these sources.
6. Write Keeping a Global Audience in Mind
You require content that caters to every age group and gender. You should not limit your audience to a particular age group, ethnic community or gender. Aim to cross all demographics and have universal appeal.
Admittedly, some content you will write can be limited to a specific area or country. However, phrase your sentences in a manner that will attract readers from outside a particular geographical zone to also take an interest in your topic.
7. Give Your Content a Human Touch
Cite real-life examples of people who are involved or who have valuable experiences to share. Include their pictures or videos wherever possible. Human interest stories and real-life experiences make your content very catchy. Firstly, it works miracles for increasing the readability of your content and generates more interest than mere opinions or data would.
A lot of people connected to your topic would be willing to share their views, opinions, and experiences. Of course, some may wish anonymity if the issue you are writing about is sensitive. However, your written content becomes an eye catcher if you add that vital human touch.
8. Avoid Criticizing Others
Everyone is entitled to differences. Indeed, differences are the spice of our life. Writing eye-catching content requires you to avoid criticism about anything. The best way to do so is to stick to facts. Let your reader judge and draw their conclusions. Criticism of any sort tends to generate a negative feeling about your writing and makes seem biased.
Understandably, you are entitled to your biases, views, and opinions. But washing the proverbial dirty linen in public- unless warranted- can prove counterproductive. Should you need to criticize anyone or anything, spin your words in a manner that reflect positivity and amicability. This way, you also earn respect from the other side of the fence, which increases your audience exponentially.
9. Use Easy-to-Understand Words and Phrases
Most bloggers and online content writers subject their works to something called Flesch English Readability Test. You can test your content and check whether it conforms to parameters defined in this test. The website is rather simple – all you need do is copy and paste your article into WordPress or other similar online resources, and the site measures the readability of your article.
Remember, Flesch is also essential to score high on search engines. Natural and more straightforward language increases your chances of creating eye-catching content. Ensure that your reader does not have to reach for a dictionary or thesaurus while reading your material on social media. It can turn away potential followers.
10. Use the Writing of Industry Experts as Guidelines
Read articles written by others in the same field before you get down to writing. This will help you catch the linguistic cues used by experts to attract readers to their sites. Pay particular attention to the choice of words, a flow of language, continuity between paragraphs, types of pictures and videos used by others. With little practice and proper judgment, you will be able to churn out eye-catching content for social media. Again, use what you read only as guidelines. Never imitate the style of others. Instead, develop your unique writing style.
This article was written by one of our guest writers. The author’s views are entirely his or her own and may not be indicative of the views of Market Motive.
Author’s Bio – Pritam Nagrale is the founder of Moneyconnexion.com. He is a passionate blogger, SEO specialist and a Digital Marketer enthusiast. He takes pride in providing the latest content to his readers.
You can reach to him on Twitter @PritamNagrale @moneyconnexion