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New Content: Web Analytics Foundations with Avinash Kaushik

April 1, 2015 by Andy Coffaro Leave a Comment

Web Analytics Foundations with Avinash KaushikIn this course, Avinash walks through the major concepts of Web Analytics including specific frameworks he has developed to understand web data.

From a comprehensive Web Analytics overview to organizational readiness to segmentation to competitive analysis, Avinash opens the door for analysts and non-analysts alike to gather a rather deep understanding of a traditionally complex topic and make it accessible for everyone inside any organization.

Web Analytics Foundations Course Materials Includes:

Section 1: Introduction to Web Analytics
Section 2: Key Performance Indicators
Section 3: Segmentation
Section 4: Qualitative Data
Section 5: Experimentation & Testing
Section 6: Competitive Intelligence
Section 7: Campaign Tracking
Section 8: Organization
Section 9: Multi-Channel Attribution

Watch the Introductory Video – Free

Upon completion of the Web Analytics Foundations course, you will be able to accomplish the following:

  • Describe how Web Analytics can benefit your business online and offline
  • Recognize the inherent limitations of clickstream data
  • Define the concept of Web Analytics 2.0
  • Distinguish a KPI from a metric
  • Recite and recognize the four necessary attributes of a great KPI
  • Explain how segmentation can reveal hidden details and nuances about customer behavior
  • Describe the importance of analyzing segments related to acquisition, behavior, and outcomes
  • Express the value of using qualitative data from surveys
  • Define A/B testing and multivariate testing
  • List the pros and cons of A/B testing and multivariate testing
  • Identify the types of data available through competitive intelligence tools
  • Describe the importance of campaign tracking for complex marketing programs
  • Identify team structures that work at small businesses and large businesses
  • Explain the concept of attribution modeling

Check out Digital Analytics training here.

Filed Under: Discipline Specific, Discipline: Web Analytics Tagged With: New Content, Web analytics

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