When analyzing data online, we are often missing a large part of the puzzle. But why?
In this lesson with Avinash Kaushik, you will learn about universal analytics, which involves converting offline or distorted data into usable digital information that can be analyzed accurately.
This will enable you to fill the missing information gap in your data and get a more accurate understanding of your customers.
In this video you will learn to:
- Distinguish between visits and customers
- Convert visitor information into usable customer data
- Expand your data even further with dimension widening to better understand your audiences
- Convert in-store and offline transactions into online data that can be analyzed in Google Analytics
If you’re not yet a member, feel free to watch the first two chapters. If you are already a member, we hope you enjoy the new content!
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