Web stats are fun. Entertaining. Colorful. But decision making seems to be reserved for the 15% of web analytics users who are intent on growing a business. If your website affects your revenue, you owe it to yourself to skip the senseless stats, like hit counts and unfiltered visitor counts, and enter every web analytics session with a question in mind.
Questions like: Which ads will I delete today? Which referrers will I reward?
My posts in this blog will help move you into the 15% that use web analytics to fulfill a strategic direction.
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