Paolo Ramazzotti is at it again. After graduating as Top Gun from the Mobile Marketing Coached Course – his third Market Motive Coached Course and second Top Gun distinction – he applied his knowledge to a DigiTools customer’s project and is making a big impact.
Paolo initially struggled to convince his clients of the benefits of QR codes
One of DigiTool’s largest clients is Mondelēz International, which is the European brand name for Kraft. Paolo had thought about using QR Codes to help move their customers online, but in previous conversations they had been hesitant about going forward with the idea.
After going through the course, though, and studying QR Codes as a main part of the curriculum, Paolo was prepared to re-approach the topic. [Read more…]