Market Motive is thrilled to announce the Top 10 Digital Marketing Teams of 2014.
These select companies were chosen from over 100 trained teams based upon a combination of criteria, which included ratio of certifications to team members, efficiency of training, the percentage of training team members who became certified, and more.
So let’s pop the champagne and give a toast to the Top 10 Digital Marketing Teams of 2014!
1. Eric Mower and Associates
Kudos to Eric Mower and Associates for securing the honor of Top Digital Marketing Team of 2014. The marketing and communications agency offers consumer and B2B advertising, PR and public affairs, brand promotion and digital/direct/relationship marketing.
The program was spearheaded up by Mike Slade, who continuously put his heart and soul into the training and was one of the main reasons why the 200-plus team members earned over 300 certifications!
Burson-Marsteller is a global public relations and communications firm operating 67 wholly owned offices and 71 affiliate offices in 98 countries on 6 continents. Wow!
They did a fabulous job of managing a team of nearly 500 while completing over 140 certifications.
3. Arizona Republic, a Gannett Company
The Arizona Republic is the oldest and most-visited local website in Arizona, bringing together the state’s largest newspaper.
“Republic Media takes great pride in the excellence of customer solutions and customer results, “said Tammi Abrams, Senior Manager ofDigital Strategy at Republic Media. “Our sales team’s dedication to mastering all digital platforms takes a commitment to time and self-growth, and this past year they stepped up to the plate to complete over 50 certifications. Digital is the forefront of Republic Media’s Multimedia Solutions driving the best overall marketing successes for our customers.”
4. Pearson Online Learning Services
Pearson Online Learning Services helps educators design their own courses, build online courses, and customize their course content. Their intimate but dedicated team completed over a dozen certifications in less than just four months.
“Pearson, the world’s leading learning company, and their Online Services media team of 22 and growing are using Market Motive certifications to hone their strategies related to the online education industry,” said Christa Watson, Director, Paid Search. “Their ultimate goal is to improve upon this training to become the advertising agency that sets the standard of excellence in education.”
5. Guampdn, a Gannett Company
Hagatna Guam News is the home page of Hagatna Guam and provides in-depth and updated local news. Their 15-plus team members worked hard to complete an impressive 30 certifications.
6. Daily News Journal, a Gannett Company
The Daily News Journal dates all the way back to 1849, when it was founded as The Murfreesboro News. Their hard-working team earned nearly a dozen certifications to keep the paper one step ahead of the online competition.
7. Uticaod, a GateHouse Media Company
The O-D is the main source of print and online news in the Mohawk Valley area of Upstate New York. Their team of 25-plus worked hard to earn nearly 30 certifications in less than 5 months!
8. Reno Gazette-Journal, a Gannett Company
“Thank you for including the Reno Gazette Journal in this prestigious group of digital marketing teams,” said Sales Director Niki Gladys. “We’ve placed high value on the information and training in the Market Motive courses as our staff has developed over the past year.
The Reno Gazette-Journal’s team includes 13 outside sellers and 3 managers all determined to deliver effective digital solutions for our clients. Despite demanding schedules, our team has been committed to becoming Market Motive certified. To stay on track, we met weekly over breakfast to discuss the material and apply concepts to real life situations our clients were facing. We found the material challenging, interesting, and very relevant.
The Market Motive training came at exactly the right time as we were successfully launching Reno.com, a site promoting Reno’s robust entertainment and outdoors culture. We found all the Market Motive fundamentals training supported this effort; especially the information on content marketing.
The team is now diving into the practitioner courses!”
9. Ford Direct
FordDirect provides digital marketing and advertising solutions to Ford and Lincoln dealers, giving them the platform to drive sales. The certifications earned with Market Motive will help their team drive even more sales going forward.
10. Montgomery Advertiser, a Gannett CompanyThe Montgomery Advertiser is Alabama’s largest daily newspaper, delivering breaking news to customers in Montgomery, Prattville, and the River Region. Over two dozen members of the paper completed 30-plus certifications to ensure their digital marketing skills remain in tip-top shape.