Starting a new venture is exciting and risky, and I find myself wondering exactly what it is that attracts me about the process of building a company from scratch. My experience at ClickTracks was simply wonderful, and I had the chance to work with incredibly bright people. Perhaps most of all I enjoyed talking to customers. Anyone buying a web analytics tool is exactly the sort of person I enjoy spending time with: inquisitive, driven, seeking ways to improve. It’s delightful to share insight and explain a few of the things I’ve learned with such a group.
Market Motive is the perfect vehicle my continuing to teach, coach and help online marketers perfect their tasks. Helping people do a better job is rewarding and fun. Of course anyone that has spent time with me will know that I sometimes have an odd way of approaching a problem. I’m told that I arrive at a solution sometimes through unconventional means, and sometimes by simply jumping to the solution without actually solving the problem. Much of the early design of ClickTracks itself falls into this category of course, hence the name ‘Orthogonal Thinking’.