New Video: Creating the Email, Part 1: Name and Subject Lines

We’re excited to introduce a new Email Marketing video by Matt Bailey: Creating the Email, Part 1: Name and Subject Lines

Generally, open rates for emails are around 20-30%, and click-through rates hover about 1-5%. These are challenging statistics – so what can you do to get your email read and acted upon?  Matt will use this lesson do dive into the specifics of creating an email. Learn to generate more opens and click throughs by testing and improving the “from:” name and your emails’ subject lines.

If you’re not yet a member, feel free to watch the first two chapters. If you are already a member, we hope you enjoy the new content!