Google AdWords has finally relented and now shows advertisers the exact keyword behind every click on our ads.
It’s very simple to view this new data:
Select the “Search Query Report” under the “Reports” tab in your AdWords account.
In the example above, we are prompted to place a negative match on the keyword “Free”.
Use this report on phrase match and broad match groups to find negative keywords as well as surprise phrases that generate better-than-average conversion.
Learn more about Market Motive’s PPC training.