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AdWords Now Shows Actual Phrase Used for Click

May 20, 2009 by Michael Stebbins Leave a Comment

Google AdWords has finally relented and now shows advertisers the exact keyword behind every click on our ads.

It’s very simple to view this new data:

selectreport

Select the “Search Query Report” under the “Reports” tab in your AdWords account.

report

In the example above, we are prompted to place a negative match on the keyword “Free”.

Use this report on phrase match and broad match groups to find negative keywords as well as surprise phrases that generate better-than-average conversion.

Learn more about Market Motive’s PPC training.

Filed Under: Discipline: PPC Advertising, Online Marketing

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