We’ve helped hundreds of marketing teams, large and small, get their digital marketing training programs up and running.
And we’ve learned that the secrets to success — and failure — are pretty consistent, regardless of your business size, and whether you’re an agency, an in-house marketing team, or an individual honing your personal skills.
In fact, whatever kind of training you’re pursuing, finishing successfully is hard work.
Failing, on the other hand, is easy if you know what to do.
So we thought we’d share the recipe for training failure. That way, it’ll be easier for you to avoid the pitfalls, and your energies will stay focused on the things that really work. [Read more…]