Earning an OMCP Certification has been the goal for many Market Motive participants and teams. The industry recognized standard lends credibility to agencies, boosts resumes for individuals, and helps pre-vet applicants for hiring managers.
Historically, passing any Level 3 Practitioner Course or Level 4 Master Course automatically qualified an individual for OMCP. We’re excited to announce that starting February 28, 2015, the bar is being raised.
So why are we so excited?
There’s been a increasing realization that our industry needs t-shaped marketers, meaning marketers with a wide breadth of knowledge across all disciplines and a depthful knowledge about one or two specific disciplines. [Read more…]