In the beginning, most people saw social media as just a means of, well, “socializing.” That’s no longer the case. Sure, billions of people in the world still use social media to connect with each other, but it has since become a potent tool that helps businesses achieve their goals.
If you’re an entrepreneur and you still haven’t given YouTube, Instagram or Facebook marketing a try, then you’re probably missing out on a lot of things.
For one thing, social media marketing can improve awareness and trust in your brand. When your business is on social media platforms, and you make regular posts, you get to interact with existing and potential customers. Over time, your interactions with them can help you build credibility, which will boost not only their awareness of your brand but also their trust in it. Soon enough, they will develop loyalty to your brand, which will serve you in good stead.
Engaging with customers also has the side benefit of getting to know what they want from your products and services. In all likelihood, customers won’t have any qualms about praising your offerings or pointing out what’s wrong with them, if any. That way, you’ll know if your products and services need some improvement, and you can implement it right away.
One of the best things about social media marketing is the fact that it’s more cost-effective than any traditional means. Setting up social media profiles don’t cost you anything. And while conducting social media marketing campaigns and the tools you use to track and measure your results may entail certain costs, they are much lower compared to any traditional platform available. In fact, if you use paid advertising on social media, it would still be cheaper for you.
Now if you’re considering social media advertising, then you should check out the infographic below. The infographic shows current social media advertising user trends to help you make an informed decision on which platforms to choose for your campaign.