The first time Market Motive was offered to the Athens University students 2 years ago, the 20 available seats were claimed within 25 minutes.
Pretty amazing, right?
Last year, Athens doubled the available seats to 40 and every single seat sold out within 10 minutes of the official announcement.
Not too shabby, eh?
Well guess what happened this year?
Today our Market Motive Spotlight shines brightly on Drew Clifton at RVT.com. The Digital Marketing & Analytics pro was charged with leading the SEO and Digital Analytics initiatives for a lively classifieds and display advertising marketplace site ranked in Alexa’s top 25,000 web destinations.
So how did Drew’s training have a direct impact on RVT’s success?
Let’s hear it straight from the digital marketing guru’s mouth.
Today’s Market Motive Spotlight shines brightly upon Resultify. In the words of Project Manager Alexandra Wennheden, the online agency ponders on a daily basis, ”What should we do in our online marketing in order to get results?”
9 out of 10 of their clients recommend them to others. It’s probably because they’re good at measuring the complete digital landscape and understanding how to optimize it. Or maybe it’s because they’re sharing their knowledge with their clients as much as they want. Or maybe because they create great results. No matter what, they love and live online marketing.
But let’s get to the good stuff. How did they manage the training and to hit their goals?
[Read more…]
Market Motive is thrilled to announce our Team of the Year for 2014: Eric Mower and Associates.With over 100 amazing and dedicated teams to choose from, it took us quite some time to wade through the 2014 results. But after crunching the data, we’re pleased to recognize Eric Mower and Associates as the 2014 Digital Marketing Team of the Year.
The 200-plus team members, directed under the tutelage of HR Director Mike Slade, worked extremely hard to earn over 300 certifications – despite demanding work schedules – to take their digital marketing skills to the next level. [Read more…]
These select companies were chosen from over 100 trained teams based upon a combination of criteria, which included ratio of certifications to team members, efficiency of training, the percentage of training team members who became certified, and more.
So let’s pop the champagne and give a toast to the Top 10 Digital Marketing Teams of 2014!
1. Eric Mower and Associates
Kudos to Eric Mower and Associates for securing the honor of Top Digital Marketing Team of 2014. The marketing and communications agency offers consumer and B2B advertising, PR and public affairs, brand promotion and digital/direct/relationship marketing.
Sometimes we put the Market Motive Spotlight on a student not for their success inside our courses, but for their success after our courses, and how they applied their new skills.
Adam Lindsey
Adam Lindsey is one of those students.
Adam currently works for American Addiction Centers as a Senior Web Analyst and owns his own marketing and consulting business, ConversionGrow.
And the impact his Market Motive training has had on his career is immeasurable.
Or is it? [Read more…]
With over 500 regional, national, and international publications and web properties in its portfolio, including Cars.com, CareerBuilder, G/O Digital, and USA Today, Gannett Corporation has a powerful and diverse cross-platform reach.
Through its broadcast, print, digital, and mobile brands, Gannett engages more than 110 million people every month.
So it’s business-critical to keep their digital marketing and brand management teams upskilled, up-to-date, and responsive to the rapidly changing digital landscape.
As a forward-thinking company, Gannett recognizes the value of investing in in-house professional development resources to keep its teams current and relevant.
That’s why they’ve recently negotiated a partnership with Market Motive, a leading digital marketing training developer, to provide affordable marketing training to every Gannett brand. [Read more…]
Digital marketing training is tough. You have to embrace the value of training, dedicate time out of your busy schedule, commit to following through, and maybe most importantly, be willing to stretch beyond your comfort zone into complementary areas that will make you a stronger and more valuable marketer.
Anthony Fulford
Throwing The Spotlight On MediaCom Beyond Advertising Australia’s Anthony Fulford
It’s that kind of focus that’s landed MediaCom Beyond Advertising (MBA) SEO Manager Anthony Fulford in the Market Motive Spotlight. [Read more…]