New Video: Creating Engaging Blog Titles

We’re excited to introduce a new Conversion Optimization video by Bryan Eisenberg: Creating Engaging Blog Titles

Which of these headlines do you like better? “How Forgetting This One Element Can Kill Your Social Media Strategy,” or “Will Your Social Media Deliver What Your Brand Promises?” Different people you ask will answer differently, so testing is the only way to know definitively which headline will draw a larger audience. In this lesson, Byran dives into why it’s important to write multiple headlines for every blog post and then test them to see which one is the most effective. Viral success is largely dependent on your headline – make sure you’ve chosen one that people will want to share with their friends. To break into the next level of viral, you need to focus on the psychology behind persuasion.

If you’re not yet a member, feel free to watch the first two chapters. If you are already a member, we hope you enjoy the new content!