Digital Marketing Certification Training Course

44+ hours of self-paced video 48 hours of instructor-led trainingInstructor-led online project mentoring sessions

The Digital Marketing Certified Associate (DMCA) course helps you master core digital domains like Search Engine Optimization, Social Media Marketing, Pay-Per- Click,, Web Analytics, and Content Marketing. In addition to the 8 core modules in this Digital Marketing course created by Market Motive, we offer tool- based training on Google Adwords, Google Analytics, Facebook, Twitter, and Youtube.

Self Paced Learning
USD 499 *180 days access
Online Classroom Flexipass
USD 999 *90 days access
7 Day Money Back Guarantee

Key features

  • 44+ hours of self-paced video
  • 48 hours of instructor-led training
  • Instructor-led online project mentoring sessions
  • Instructor “Dream Team” of Silicon Valley authors
  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
  • 10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics and email marketing

Course advisor

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Matt BaileyDMCA Faculty Chair

Has taught at over 1,000 companies, Universities, conferences and workshops, including Rutgers University, Google, Disney, ABC, ESPN, Proctor and Gamble, and Johnson & Johnson.

Is the best-selling author of "Internet Marketing an Hour a Day".

Is the founder and president of SiteLogic

Matt and 7 other renowned faculty have created this course to get you job ready with a 360’ working knowledge of core digital marketing skills

  • With this digital marketing course, you can become a digital marketer with industry-ready skills. Thanks to intensive hands-on simulations, you will learn how to acquire skills that cements your academic as well as applied knowledge. At Market Motive, we’ll train you on the latest digital marketing tools and concepts, so you can conduct digital marketing campaigns and gain meaningful insight into the vast universe of digital marketing.
  • You can prepare for sought-after digital marketing certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing with this DMCA course.

With this course, you will be able to:

  • Gain a comprehensive understanding of various digital marketing disciplines like search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
  • Learn and execute tools related to Digital Marketing: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
  • Try your hand at managing digital marketing campaigns by becoming a virtual digital marketing manager for an ecommerce company. Thanks to our Mimic Pro simulation, you can practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more
  • Use digital marketing tools like Google Analytics, Google AdWords, Facebook and YouTube Marketing to gain projects and experience realistic situations for yourself
  • Apply our digital marketing strategy module to find the right digital marketing mix when creating, hatching and executing effective digital marketing strategies
  • Become a Twitter advertising Pundit - Market Motive has developed the Twitter advertising module in this course in partnership with Twitter
  • Chisel the right marketing messages for the right audiences
  • Establish yourself as a master of top digital marketing certification exams - Our course prepares you for exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing

The Digital Marketing Certified Associate course is ideal for any business professional or student interested in jump-starting a career in digital marketing. These include:

Sales or business professionals looking to accelerate their career:

Get an insider’s view into the digital marketing domain. With this course you can:

  • Enhance your competencies and carve an entry into a digital marketing role
  • Comprehend the inner workings of digital marketing campaigns and learn to collaborate and work with digital marketing teams

Entrepreneurs who use digital marketing to enhance their company’s bottom line:

Today, most customers live online. If you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

  • Use digital tools and marketing channels to grow your online brand
  • Engage with marketing partners and agencies to implement an effective digital strategy for your brand

Traditional marketers striving to enhance their digital marketing skills:

The field of digital marketing has increasingly been receiving attention over the last few years. People who can weave their way around digital marketing strategies and concepts will find it greatly beneficial to their career. With this course, marketers can:

  • Stay abreast with the latest trends and channels in the digital marketing world
  • Develop themselves with skills and experience and grow your career in digital marketing

Theoretical training is a small aspect of an online course, or rather, it should be. To ensure students can use what they learn, Market Motive has prepared 4 live projects of 10 hours each. In these projects, you take charge of a website and use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google Analytics & SEO: Set up your business website and ensure that you’ve taken all the necessary search engine approved SEO tactics down. Once the tactics are in place, you should be able to enable Google Analytics to analyze its performance.

Project 2: Google AdWords: Design a Google AdWords campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: Operate a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and to enhance engagement.

Project 4: YouTube and Video Marketing: Run a YouTube marketing campaign for your website and maintain your YouTube channel.

Our course includes guides and exclusive access to various tools such as :

  • Crazy Egg (60 days access worth $100)
  • Feng-GUI (30 days access)

Yes, they are! Step into a digital marketing manager’s world with our Mimic Pro simulations. In this simulation, you are a digital marketing manager of an ecommerce company. Run digital marketing experiments powered by real-world Google data and create SEM campaigns, marketing campaigns and more.

1: Introduction

2: Foundations - Search Engine Optimization (SEO)

3: Foundations - Pay Per Click (PPC)

Preview

4: Foundations - Social Media

5: Foundations - Content Marketing

6: Foundations - Mobile Marketing

7: Foundations - Email Marketing

Preview

8: Foundations - Conversion Optimization

9: Foundations - Web Analytics

10: Tools - Google Analytics: Specific Techniques and Reports

11: Tools - Facebook Marketing and Advertising

12: Tools - YouTube and Video Marketing

Preview

13: Tools - Google AdWords Fundamentals

14: Digital Marketing Strategy

To become a Digital Marketing Certified Associate, you must fulfill the following criteria:

  • Successfully complete the first five rounds in Mimic Pro, which will be evaluated by the lead trainer.
  • Clear any one of the two OMCA Simulation Tests in the Digital Marketing Certified Associate course with a minimum score of 60%. The simulation test is an online exam and consists of 75 multiple choice questions that must be answered within 75 minutes

Marketing professionals with genuine knowledge, skills and experience verified by industry-accepted certification are appreciated by businesses and agencies. Working professionals need to learn continuously and keep themselves up-to-date with current market trends. This way, they can stay relevant to changing situations as well as become more flexible in the workplace.

This digital marketing course will help students polish their existing skillset and leap into more ambitious roles.

Market Motive's Digital Marketing course (DMCA) has two learning methodologies.

  1. 1) The Self-Paced E-Learning Methodology -
    • The course is valid for 180 days (6 months)
    • Learners can work at their own pace through e-learning video modules
  1. 2) The Online Classroom Flexi-Pass
    • The course is valid for 180 days (6 months)
    • High-quality e-learning videos and 90 days of access to 11+ instructor-led online training classes is given to students

Market Motive DMCA course costs $499 for the Self Paced Learning module and $999 for the Online Classroom Flexi-Pass.

The OMCA exam is not part of the course. Students who take our DMCA course will find that the course is aligned with the OMCA exam requirements.

To get your OMCA certification, you will need to first complete your DMCA course, after which, you can log on to the OMCA website to register yourself for the exam. On registration, you will be asked to pay a fee of $225 for the exam (which is not part of the course fee). Once you pay this certification fee, you will need to meet the following criteria to get your OMCA certification:

  • Score 70% or higher in the OMCA exam
  • A secondary degree or higher
  • 600 hours experience online marketing OR proof of completion of an OMCP-Approved course within the six months prior to your application

You will receive Market Motive's certification in Twitter advertising when you complete the DMCA course.

Yes, you can! Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple-choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

You can take the Simplilearn exam twice without incurring a retest fee.

The OMCA certification lasts for a year and needs to be renewed every year. The Simplilearn certificate does not expire.

Over 3500 students have taken this course and have moved on to better careers. Give it try and watch your digital marketing career take off with this course.

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For individuals
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Online Classroom Flexipass

Coached Training Video
  • 44+ hours of self-paced video
  • 48 hours of instructor-led training
  • Instructor-led online project mentoring sessions
  • Instructor “Dream Team” of Silicon Valley authors
  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
  • 10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics and email marketing

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