Digital Marketing Certification Training Course

44+ hours of self-paced video 48 hours of instructor-led trainingInstructor-led online project mentoring sessions

The Digital Marketing Certified Associate (DMCA) course helps you master core digital domains like Search Engine Optimization, Social Media Marketing, Pay-Per- Click,, Web Analytics, and Content Marketing. In addition to the 8 core modules in this Digital Marketing course created by Market Motive, we offer tool- based training on Google Adwords, Google Analytics, Facebook, Twitter, and Youtube.

Self Paced Learning
USD 499 *180 days access
Online Classroom Flexipass
USD 999 *90 days access
7 Day Money Back Guarantee

Key features

  • 53 hours of instructor-led training
  • 40+ hours of self-paced video
  • Instructor-led online project mentoring sessions
  • Instructor “Dream Team” of silicon valley authors
  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
  • 10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics and email marketing

Course advisor

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Matt BaileyDMCA Faculty Chair

Has taught at over 1,000 companies, Universities, conferences and workshops, including Rutgers University, Google, Disney, ABC, ESPN, Proctor and Gamble, and Johnson & Johnson.

Is the best-selling author of "Internet Marketing an Hour a Day".

Is the founder and president of SiteLogic

Matt and 7 other renowned faculty have created this course to get you job ready with a 360’ working knowledge of core digital marketing skills

  • With this digital marketing course, you can become a digital marketer with industry-ready skills. Thanks to intensive hands-on simulations, you will learn how to acquire skills that cements your academic as well as applied knowledge. At Market Motive, we’ll train you on the latest digital marketing tools and concepts, so you can conduct digital marketing campaigns and gain meaningful insight into the vast universe of digital marketing.
  • You can prepare for sought-after digital marketing certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing with this DMCA course.

With this course, you will be able to:

  • Gain a comprehensive understanding of various digital marketing disciplines like search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
  • Learn and execute tools related to Digital Marketing: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
  • Try your hand at managing digital marketing campaigns by becoming a virtual digital marketing manager for an ecommerce company. Thanks to our Mimic Pro simulation, you can practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more
  • Use digital marketing tools like Google Analytics, Google AdWords, Facebook and YouTube Marketing to gain projects and experience realistic situations for yourself
  • Apply our digital marketing strategy module to find the right digital marketing mix when creating, hatching and executing effective digital marketing strategies
  • Become a Twitter advertising Pundit - Market Motive has developed the Twitter advertising module in this course in partnership with Twitter
  • Chisel the right marketing messages for the right audiences
  • Establish yourself as a master of top digital marketing certification exams - Our course prepares you for exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing

The Digital Marketing Certified Associate course is ideal for any business professional or student interested in jump-starting a career in digital marketing. These include:

Sales or business professionals looking to accelerate their career:

Get an insider’s view into the digital marketing domain. With this course you can:

  • Enhance your competencies and carve an entry into a digital marketing role
  • Comprehend the inner workings of digital marketing campaigns and learn to collaborate and work with digital marketing teams

Entrepreneurs who use digital marketing to enhance their company’s bottom line:

Today, most customers live online. If you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

  • Use digital tools and marketing channels to grow your online brand
  • Engage with marketing partners and agencies to implement an effective digital strategy for your brand

Traditional marketers striving to enhance their digital marketing skills:

The field of digital marketing has increasingly been receiving attention over the last few years. People who can weave their way around digital marketing strategies and concepts will find it greatly beneficial to their career. With this course, marketers can:

  • Stay abreast with the latest trends and channels in the digital marketing world
  • Develop themselves with skills and experience and grow your career in digital marketing

Theoretical training is a small aspect of an online course, or rather, it should be. To ensure students can use what they learn, Market Motive has prepared 4 live projects of 10 hours each. In these projects, you take charge of a website and use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google Analytics & SEO: Set up your business website and ensure that you’ve taken all the necessary search engine approved SEO tactics down. Once the tactics are in place, you should be able to enable Google Analytics to analyze its performance.

Project 2: Google AdWords: Design a Google AdWords campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: Operate a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and to enhance engagement.

Project 4: YouTube and Video Marketing: Run a YouTube marketing campaign for your website and maintain your YouTube channel.

Our course includes guides and exclusive access to various tools such as :

  • Crazy Egg (60 days access worth $100)
  • Feng-GUI (30 days access)

Yes, they are! Step into a digital marketing manager’s world with our Mimic Pro simulations. In this simulation, you are a digital marketing manager of an ecommerce company. Run digital marketing experiments powered by real-world Google data and create SEM campaigns, marketing campaigns and more.

    • DMCA Introduction 27:27
      • 1.1 Introduction 27:27
    • Course Introduction 04:54
      • Course Introduction 04:54
    • Lesson 1 SEO Introduction 22:59
      • SEO Introduction 00:24
      • Importance of SEO 01:27
      • What Is SEO? 00:20
      • Search Ecosystem Components 02:45
      • Search Ecosystem Components: Incentives 01:55
      • What Drives Search Ecosystem? 02:12
      • SEO and Social Media 01:10
      • SEO: Pros and Cons 02:56
      • Avoid Outdated Techniques 01:10
      • SEO Career in Organizations 01:00
      • Enterprise SEO 02:06
      • Small-Medium Business SEO 00:58
      • SEOs in Agencies 01:12
      • Individual SEO 01:09
      • Opportunities and Skill 01:02
      • Key Takeaways 01:13
      • Knowledge Check
    • Lesson 2 How Search Engines Work 27:20
      • How Search Engines Work 00:31
      • Major Search Engines 01:26
      • Minor Search Engines: Search 00:59
      • International Search Engines: Yandex 02:35
      • International Search Engines: Baidu 02:48
      • International Search Engines: Naver 01:41
      • International Search Engines: Qwant 01:02
      • Search Engine Mechanism 01:11
      • Search Engine Crawling 03:08
      • Search Engine Crawling: Robots.txt 03:34
      • Sitemaps 01:37
      • Storing 00:59
      • Processing and Indexing 02:13
      • Ranking 02:35
      • Key Takeaways 01:01
      • Knowledge Check
    • Lesson 3 Types of SEO 27:26
      • Types of SEO 00:24
      • SEO Hats 00:20
      • White Hat SEO 01:56
      • Black Hat SEO 01:41
      • Gray Hat SEO 01:39
      • SEO Mistakes 03:20
      • SEO Best Practices: No Hidden Content 01:44
      • SEO Best Practices: Optimized Snippet 01:08
      • SEO Best Practices: Prominent Heading 03:03
      • SEO Best Practices: Organized Hierarchy 01:50
      • SEO Best Practices: Practical Links 01:28
      • What is SEO Spam? 00:42
      • Falsifying Content 03:00
      • Falsifying Links 00:59
      • Falsifying Website Content 01:16
      • SEO Spam 01:43
      • The Periodic Table of SEO Success Factor 00:17
      • Key Takeaways 00:56
      • Knowledge Check
    • Lesson 4 Keyword Research and Competitive Intelligence 25:38
      • Importance of Keyword Research 01:00
      • User Intent 02:14
      • Not Provided 01:14
      • Performing Keyword Research 02:21
      • Demo: Keyword Research Tool (Wordtracker) 04:24
      • Keyword Research and Competitive Intelligence 02:49
      • Types of Queries 01:38
      • Short Tail Query: Pros and Cons 01:57
      • Long Tail Query: Advantages 01:00
      • Competitive Analysis Overview 02:16
      • Factors in Competitive Analysis 02:09
      • B2B vs. B2C 01:30
      • Key Takeaways 00:35
      • Knowledge Check
    • Lesson 5 On-Page Optimization 23:49
      • On-Page Optimization 00:37
      • Defining On-Page Optimization 01:04
      • On-Page Factors 00:19
      • Title Tags 00:34
      • Meta Description 01:05
      • Header Tags 01:45
      • URLs and URL Structure 03:50
      • Image Alt Text 01:09
      • Internal Links 00:48
      • Keyword Usage 01:20
      • Sitemaps 01:14
      • On-Page Don'ts 00:17
      • Keyword Stuffing 00:46
      • Hidden Text 01:06
      • Repetitive Anchor Text 00:51
      • Cloaking 00:26
      • Perfectly Optimized Page 01:25
      • SEO Factors 00:58
      • Top Ranking Factors 03:40
      • Key Takeaways 00:35
      • Knowledge Check
    • Lesson 6 Off-Page Optimization 13:36
      • Off-Page Optimization 00:39
      • What Is Off-Page Optimization 00:22
      • Signals of Popularity 02:08
      • Why Links? 01:37
      • Create Link-Worthy Content 00:46
      • Off-Site Engagement 01:08
      • Utilize Offline Relationships 00:39
      • Types of Links 01:23
      • Rel = “nofollow” and Social Media 01:23
      • Link Building Don’ts 02:46
      • Key Takeaways 00:45
      • Knowledge Check
    • Lesson 7 Duplicate Content 08:01
      • Duplicate Content 00:35
      • What Is Duplicate Content? 02:33
      • Common Instances 01:47
      • Fixing Duplicate Content 02:30
      • Key Takeaways 00:36
      • Knowledge Check
    • Lesson 8 Design and Architecture 06:48
      • Design and Architecture 00:41
      • Importance of Design 00:46
      • Design: Best Practices 01:49
      • Designing for Search Engines 02:53
      • Key Takeaways 00:39
      • Knowledge Check
    • Lesson 9 Local SEO 12:11
      • Local SEO 00:35
      • Local Searches 01:16
      • NAP 02:56
      • Directories 01:20
      • Top Local Search Signals - I 02:07
      • Top Local Search Signals - II 03:05
      • Key Takeaways 00:52
      • Knowledge Check
    • Lesson 10 Algorithm Updates and SEO Changes 10:10
      • Algorithm Updates and SEO Changes 00:27
      • Biggest SEO Misconception 00:37
      • What to Measure? 00:38
      • Constant Changes 03:39
      • Google Panda Update 00:57
      • Google Penguin Update 00:36
      • Google Humming Bird Update 00:58
      • RankBrain 00:33
      • Not Provided 00:39
      • SEO Is Still Powerful 00:47
      • Key Takeaways 00:19
      • Knowledge Check
    • Lesson 11 Integrating SEO with Other Disciplines 07:20
      • Integrating SEO with Other Disciplines 00:40
      • Integrating Marketing Channels 00:43
      • User Experience Across Channels 01:30
      • SEO and Content Marketing 00:49
      • SEO and Analytics 00:38
      • SEO and Mobile 00:32
      • SEO for Wordpress 01:48
      • Key Takeaways 00:40
      • Knowledge Check
    • Lesson 12 SEO Tools 07:25
      • SEO Tools 00:21
      • What Are SEO Tools? 00:24
      • SEO Tool Categories 01:44
      • DEMO: Raven SEO 04:24
      • Key Takeaways 00:32
      • Knowledge Check
    • Lesson 13 How to Build a Successful Career in SEO 04:36
      • How to Build a Successful Career in SEO 00:26
      • Top Dos and Don’ts 02:00
      • Career Paths 00:55
      • Certifications 00:48
      • Key Takeaways 00:27
    • Search Engine Optimization (SEO) Quiz
      • Search Engine Optimization (SEO) Quiz
    • Lesson 00 - SME Introduction 00:42
      • Faculty Introduction 00:42
    • Lesson 01 - Introduction to Social Media 25:09
      • 1.01 Introduction to Social Media 00:41
      • 1.02 Modern Communication 03:40
      • 1.03 Social Media Landscape 01:54
      • 1.04 Social Media and Content Marketing 04:52
      • 1.05 Reputation Management and Monitoring 07:32
      • 1.06 Customer Engagement 05:17
      • 1.07 Key Takeaways 01:13
      • Quiz
    • Lesson 02 - Social Media Strategy and Planning 40:45
      • 2.01 Introduction 00:45
      • 2.02 Social Media Impact On Business Goals 03:58
      • 2.03 Social Media Marketing Integration 02:08
      • 2.04 Strategic Business channel Part 1 15:50
      • 2.05 Strategic Business channel Part 2 12:51
      • 2.06 Define Your Target Audience 02:22
      • 2.07 Types of Content to Post and Promote 02:00
      • 2.08 Key Takeaways 00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management 42:36
      • 3.01 Introduction 00:43
      • 3.02 Social Networking 15:52
      • 3.03 Microblogging 03:42
      • 3.04 Media Sharing Videos 06:35
      • 3.05 Media Sharing Images 06:55
      • 3.06 Other Services 07:59
      • 3.07 Key Takeaways 00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools 09:29
      • 4.01 Introduction 00:40
      • 4.02 Impact On Business Goals 01:18
      • 4.03 Buffer 01:53
      • 4.04 Hootsuite 02:09
      • 4.05 Social Studio 01:17
      • 4.06 Link Shortener 01:17
      • 4.07 Key Takeaways 00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting 13:36
      • 5.01 Introduction 00:34
      • 5.02 Key Performance Indicators 05:49
      • 5.03 Social Analytics Tools 06:44
      • 5.04 Key Takeaways 00:29
      • Quiz
    • Lesson 06 - Social Advertising 17:17
      • 6.01 Introduction 00:29
      • 6.02 Social Advertising Key Factors 04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook 11:51
      • 6.04 Key Takeaways 00:21
      • Quiz
    • Social Media Foundations Quiz
      • Social Media Foundations Quiz
    • Lesson 1 - Course Introduction 04:22
      • Course Introduction 04:22
    • Lesson 2 - Introduction to Content Marketing 10:06
      • 2.1 Introduction to Content Marketing 00:31
      • 2.2 Defining Content Marketing 02:22
      • 2.3 Content Marketing Overlap 01:06
      • 2.4 Using Content to Build Trust 02:14
      • 2.5 Effective Content Marketing 01:40
      • 2.6 Importance of a Content Marketing Strategy 01:07
      • 2.7 Key Takeaways 01:06
      • Knowledge Check
    • Lesson 3 - Content Marketing Strategy 17:16
      • 3.1 Content Marketing Strategy 00:37
      • 3.2 Content Strategy vs Content Marketing Strategy 01:07
      • 3.3 Content Creation Framework 02:47
      • 3.4 Content Marketing Strategy 00:34
      • 3.5 Customer Personas 01:15
      • 3.6 Establishing Listening Posts 01:02
      • 3.7 Your Brand Story 02:47
      • 3.8 Social Channel Strategy 01:00
      • 3.9 Content Marketing Playbook 00:43
      • 3.10 Measuring Content Marketing Efforts 01:17
      • 3.11 Planning Your Content Marketing Strategy 01:24
      • 3.12 Becoming a Content Marketing Company 01:36
      • 3.13 Key Takeaways 01:07
      • Knowledge Check
    • Lesson 4 - Overseeing a Content Marketing Program 15:06
      • 4.1 Overseeing a Content Marketing Program 00:40
      • 4.2 Who Oversees Content Marketing? 02:35
      • 4.3 Content Marketing and Social Media 01:24
      • 4.4 Content Marketing and SEO 01:44
      • 4.5 Drive Traffic Through Your Content. 01:46
      • 4.6 Content and the Customer Journey 03:46
      • 4.7 The Engagement Model 02:01
      • 4.8 Key Takeaways 01:10
      • Knowledge Check
    • Lesson 5 - Content Marketing Playbook 11:45
      • 5.1 Content Marketing Playbook 00:37
      • 5.2 The Content Marketing Matrix 00:55
      • 5.3 Content Marketing Playbook 00:27
      • 5.4 Link Content: Blogs Chatbots and Tools 02:11
      • 5.5 Link Content: Infographics and Online News Releases 01:17
      • 5.6 Conversion Content 02:41
      • 5.7 Authority Content 02:01
      • 5.8 Creating an Editorial Calendar 00:45
      • 5.9 Key Takeaways 00:51
      • Knowledge Check
    • Lesson 6 - Social Media and Content Publishing Platforms 13:07
      • 6.1 Social Media and Content Publishing Platforms 00:30
      • 6.2 Facebook 01:16
      • 6.3 Instagram 01:04
      • 6.4 Facebook Messenger 01:22
      • 6.5 Twitter 01:08
      • 6.6 LinkedIn 01:03
      • 6.7 YouTube 01:10
      • 6.8 Pinterest 00:57
      • 6.9 Snapchat 00:52
      • 6.10 Social Media Publishing Platforms 01:08
      • 6.11 How to Create Highly Shareable Content 01:43
      • 6.12 Key Takeaways 00:54
      • Knowledge Check
    • Lesson 7 - Measurement and Budget 17:30
      • 7.1 Measurement and Budget 00:36
      • 7.2 Hurdles of Content Marketing 00:39
      • 7.3 Overcoming Time and Measurement Issues 01:54
      • 7.4 Overcoming Tool, Process, and Budget Issues 01:59
      • 7.5 Content Marketing: Goals 02:38
      • 7.6 Content Marketing: Metrics 01:57
      • 7.7 Content Marketing Reports 03:12
      • 7.8 Tying Output to Outcomes 03:05
      • 7.9 Characteristics of an Effective Content Marketer 00:35
      • 7.10 Key Takeaways 00:55
      • Knowledge Check
    • Lesson 8 - Content Best Practices 24:47
      • 8.1 Content Best Practices 00:36
      • 8.2 Writing Compelling Ad Copies 03:31
      • 8.3 Writing Attention-Grabbing Headlines 01:11
      • 8.4 Writing Persuasive Copies 02:36
      • 8.5 Creating Compelling Graphics 02:30
      • 8.6 Creating Engaging Videos 02:49
      • 8.7 Content Optimization Techniques 02:29
      • 8.8 Organically Increase Followers and Conversions 03:04
      • 8.9 Conducting Plagiarism Tests 02:16
      • 8.10 A/B Testing Your Content 02:30
      • 8.11 Key Takeaways 01:15
      • Knowledge Check
    • Lesson 9 GDPR's Impact on Content Marketing 08:54
      • 9.1 GDPR's Impact on Content Marketing 00:27
      • 9.2 GDPR's Effects on Content Marketing 02:05
      • 9.3 GDPR A Great Opportunity for Content Marketing 00:51
      • 9.4 Scrutiny of the Content Marketing Framework 01:19
      • 9.5 Challenges of Targeting Relevant Audience 00:51
      • 9.6 Revamping Your Website and Privacy Procedures 02:11
      • 9.7 Key Takeaways 01:10
      • Knowledge Check
    • Content Marketing Foundations Quiz
      • Knowledge Check
    • Lesson 00 - SME Introduction 01:47
      • SME Introduction 01:47
    • Lesson 01 - Introduction to Email Marketing 16:59
      • 1.1 Introduction 00:40
      • 1.2 Email Marketing An Introduction 03:51
      • 1.3 History and Evolution of Email Marketing 03:21
      • 1.4 Pervasiveness of Email 05:46
      • 1.5 Key Drivers of Email Effectiveness 02:29
      • 1.6 Key Takeaways 00:52
      • Quiz
    • Lesson 02 - Elements of Email 18:21
      • 2.1 Introduction 00:24
      • 2.2 Primary Email Elements 03:09
      • 2.3 Email Preview and Email Development 11:01
      • 2.4 Legal Requirements, Email Footer and Subscription Options 03:00
      • 2.5 Key Takeaways 00:47
      • Quiz
    • Lesson 03 - Working with an ESP 23:43
      • 3.1 Introduction 00:45
      • 3.2 Need for ESP and Its Rise 05:54
      • 3.3 Email Campaign and ESP Account Settings and Features 07:56
      • 3.4 Building an Email Campaign 04:59
      • 3.5 ESP Reporting Features 03:14
      • 3.6 Key Takeaways 00:55
      • Quiz
    • Lesson 04 - Build and Maintain your List 35:31
      • 4.1 Introduction 00:49
      • 4.2 Importance of Building an Email Subscriber List 03:02
      • 4.3 Build Your Subscriber List 04:14
      • 4.4 Subscriber Options 07:06
      • 4.5 List Building Tactics 06:46
      • 4.6 Managing Subscriber List 06:31
      • 4.7 Segmenting Subscriber List 06:22
      • 4.8 Key Takeaways 00:41
      • Quiz
    • Lesson 05 - Avoid Spam Penalties 25:52
      • 5.1 Introduction 00:42
      • 5.2 Primary Email Elements 04:39
      • 5.3 Define Spam 03:42
      • 5.4 Spam Laws and Regulation 10:18
      • 5.5 Methods to Combat Spam 05:33
      • 5.6 Key Takeaways 00:58
      • Quiz
    • Lesson 06 - Email Deliverability 13:53
      • 6.1 Introduction 00:42
      • 6.2 Understand Deliverability 02:56
      • 6.3 Improve Deliverability with Email Preview 02:33
      • 6.4 Overcoming Deliverability Problems 02:50
      • 6.5 Focus on a Mobile-First Delivery 04:03
      • 6.6 Key Takeaways 00:49
      • Quiz
    • Lesson 07 - Campaign Measurement 25:35
      • 7.1 Introduction 00:47
      • 7.2 Email Measurement Funnel 10:14
      • 7.3 Email Measurements 05:36
      • 7.4 Essentials of Landing Pages 08:20
      • 7.5 Key Takeaways 00:38
      • Quiz
    • Lesson 08 - Automation Basics 21:07
      • 8.1 Introduction 00:42
      • 8.2 Autoresponders 02:38
      • 8.3 Thank You Email 03:28
      • 8.4 Welcome Series Emails 07:46
      • 8.5 Triggered Email Campaigns 05:30
      • 8.6 Key Takeaways 01:03
    • Email Marketing Foundations Quiz
      • Email Marketing Foundations Quiz
    • Lesson 00 - SME Intro 01:35
      • SME Intro 01:35
    • Lesson 01 - Introduction to Mobile Marketing 20:10
      • 1.1 Introduction 00:44
      • 1.2 Definition of Mobile Marketing 02:57
      • 1.3 Importance of Mobile Marketing 04:44
      • 1.4 Mobile as a Promotional and an Engagement Tool 03:55
      • 1.5 Mobile Marketing vs Mobile Advertising 01:04
      • 1.6 Mobile and Other Channels 05:59
      • 1.7 Key takeways 00:47
      • Quiz
    • Lesson 02 - Mobile Products and Services 24:04
      • 2.1 Introduction 00:34
      • 2.2 Mobile Marketing Tools 12:21
      • 2.3 Location Marketing Services 02:59
      • 2.4 Mobile Web Applications and ecommerce 07:25
      • 2.5 Key Takeaways 00:45
      • Quiz
    • Lesson 03 - Promotions and Incentives 22:22
      • 3.1 Introduction 00:43
      • 3.2 Incentives for Mobile Channels 04:06
      • 3.3 Methods of Offering Mobile Incentives 07:48
      • 3.4 Mobile Incentives and Promotions 06:18
      • 3.5 Changeover to Mobile Coupons 02:49
      • 3.6 Key Takeaways 00:38
      • Quiz
    • Lesson 04 - Integration with Marketing Mix 27:40
      • 4.1 Introduction 00:54
      • 4.2 Multi-channel Marketing Plan 07:36
      • 4.3 Mobile Marketing Strategy Plan 00:45
      • 4.4 Elements of Mobile Marketing Mix 14:14
      • 4.5 Segmentation and Targeting 03:13
      • 4.6 Key Takeaways 00:58
      • Quiz
    • Lesson 05 - Mobile Advertising 19:59
      • 5.1 Introduction 00:39
      • 5.2 Mobile Advertising 01:33
      • 5.3 Mobile Marketing and Mobile Advertising 06:50
      • 5.4 Mobile Advertising Channels 03:20
      • 5.5 Types of Mobile Ads 03:31
      • 5.6 Strategies for Successful Mobile Advertising 03:03
      • 5.7 Key Takeaways 01:03
      • Quiz
    • Lesson 06 - Mobile Analysis 25:09
      • 6.1 Introduction 00:44
      • 6.2 Types of Analysis 13:00
      • 6.3 Mobile Marketing vs Ads-based Analysis 01:09
      • 6.4 Google as a Main Player 02:43
      • 6.5 Mobile Audience and Their Behavior 01:47
      • 6.6 Methods of Tracking Usage 04:41
      • 6.7 Key Takeaways 01:05
      • Quiz
    • Lesson 07 - Rules and Regulations 17:12
      • 7.1 Introduction 00:41
      • 7.2 Rules and regulations and code of conduct 03:14
      • 7.3 Mobile Marketing Guidelines 04:50
      • 7.4 Spam laws 02:57
      • 7.5 Regulations in Major Markets 04:48
      • 7.6 Key Takeaways 00:42
      • Quiz
    • Mobile Marketing Foundations Quiz
      • Mobile Marketing Foundations Quiz
    • Lesson 00 - Course Introduction 00:35
      • Course Introduction 00:35
    • Lesson 01 - Introduction to Pay Per Click 23:14
      • 1.1 Introduction 00:36
      • 1.2 Defining Paid Search Advertising 07:25
      • 1.3 How PPC Works for Various Business Types 08:33
      • 1.4 Advantages of PPC 03:18
      • 1.5 The Three Rs of PPC 02:24
      • 1.6 Key Takeaways 00:58
      • Quiz
    • Lesson 02 - Psychology of Search 15:32
      • 2.1 Introduction 00:42
      • 2.2 The Search Process 06:08
      • 2.3 How Ads and Landing Pages Help 04:18
      • 2.4 Aligning Goals for Successful Search 03:29
      • 2.5 Key Takeaways 00:55
      • Quiz
    • Lesson 03 - Account Hierarchy 11:28
      • 3.1 Introduction 00:31
      • 3.2 Hierarchy of a PPC account 02:33
      • 3.3 Campaign Settings 02:06
      • 3.4 Structuring of Ad Groups 05:31
      • 3.5 Key Takeaways 00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting 39:41
      • 4.1 Introduction 00:31
      • 4.2 How to Create a Compelling Search Ad 15:21
      • 4.3 How Keywords and Search Queries Work Together 23:02
      • 4.4 Key Takeaways 00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network 13:06
      • 5.1 Introduction 00:32
      • 5.2 Display Network and its Reach 01:56
      • 5.3 Display Network Targeting Options 06:29
      • 5.4 Available Ad Formats 03:28
      • 5.5 Key Takeaways 00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences 19:59
      • 6.1 Introduction 00:35
      • 6.2 Who Is the Audience 01:39
      • 6.3 Remarketing Across Search and Display 11:45
      • 6.4 Reaching New Audience 01:46
      • 6.5 Segmenting Audience Based on Behavior 03:33
      • 6.6 Key Takeaways 00:41
      • Quiz
    • Lesson 07 - The Buying Funnel 22:13
      • 7.1 Introduction 00:35
      • 7.2 Overview of the Buying Funnel 07:39
      • 7.3 Targeting Users Throughout the Funnel 11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel 01:25
      • 7.5 Key Takeaways 00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction 19:52
      • 8.1 Introduction 00:29
      • 8.2 Functioning of Ad Ranks 04:40
      • 8.3 Effect of Bids on Ad Position 03:03
      • 8.4 Quality Score 11:01
      • 8.5 Key Takeaways 00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals 19:38
      • 9.1 Introduction 00:37
      • 9.2 Setting and Measuring Marketing Goals 06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management 06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding 05:16
      • 9.5 Key Takeaways 00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy 24:06
      • 10.1 Introduction 00:35
      • 10.2 PPC and Other Marketing Channels 04:56
      • 10.3 PPC Management in Various Business Types 11:27
      • 10.4 Future of PPC 06:43
      • 10.5 Key Takeaways 00:25
      • Quiz
    • PPC Foundations Quiz
      • PPC Foundations Quiz
    • Lesson 1 - Introducing Website Conversion Rate Optimization 15:15
      • 1.1 Introduction 00:44
      • 1.2 What's In It For Me 00:43
      • 1.3 Objectives 00:18
      • 1.4 Introducing Website Conversion Rate Optimization 02:51
      • 1.5 The Traits of Success 02:10
      • 1.6 The Amazon Example 02:50
      • 1.7 What Should You Test 02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion 02:42
      • 1.9 Key Takeaways 00:34
      • 1.10 Quiz
    • Lesson 2 - Laying the Foundations of Conversion 07:15
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:08
      • 1.4 Understanding AIDAS 01:46
      • 1.5 Understanding Information Scent 03:06
      • 1.6 Maintaining the Scent Examples 01:00
      • 1.7 Key Takeaways 00:25
      • 1.8 Quiz
    • Lesson 3 - Getting to Know Your Customers 07:43
      • 1.1 Introduction 00:23
      • 1.2 What's In It For Me 00:35
      • 1.3 Objectives 00:12
      • 1.4 Identify Your Visitors Goals 02:20
      • 1.5 Modeling Your Customers 03:54
      • 1.6 Key Takeaways 00:19
      • 1.7 Quiz
    • Lesson 4 - Creating the Message 11:57
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:14
      • 1.3 Objectives 00:13
      • 1.4 Identify Your Message 01:06
      • 1.5 Sell More Effectively 03:07
      • 1.6 Microcopy 04:08
      • 1.7 What if Your Copy Still Doesn't Convert 02:21
      • 1.8 Key Takeaways 00:28
      • 1.9 Quiz
    • Lesson 5 - Anatomy of a Landing Page 07:01
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:09
      • 1.3 Objectives 00:10
      • 1.4 Landing Pages 02:04
      • 1.5 Elements of a Great Landing Page 04:00
      • 1.6 Key Takeaways 00:18
      • 1.7 Quiz
    • Lesson 6 - Why Design Matters 07:08
      • 1.1 Introduction 00:25
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:10
      • 1.4 The Elements of Design 02:08
      • 1.5 Fitting Your Page Together 02:44
      • 1.6 Technical Considerations 01:09
      • 1.7 Key Takeaways 00:24
      • 1.8 Quiz
    • Lesson 7 - Testing for Conversions 06:58
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:10
      • 1.3 Objectives 00:07
      • 1.4 Three Key Factors of Conversion 04:34
      • 1.5 The Three Factors in Action 01:31
      • 1.6 Key Takeaways 00:18
      • 1.7 Quiz
    • Lesson 8 - Seeing the Bigger Picture 08:24
      • 1.1 Introduction 00:24
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:22
      • 1.4 Conversion Optimization and SEO 00:58
      • 1.5 Conversion Optimization and Social Media 00:55
      • 1.6 Conversion Optimization and Paid Search 01:37
      • 1.7 Conversion Optimization and Email Lists 01:26
      • 1.8 Conversion Optimization and Analytics 00:56
      • 1.9 Conversion Optimization in the Mobile World 00:58
      • 1.10 Key Takeaways 00:40
      • 1.11 Quiz
    • Website Conversion Rate Optimization Foundations Quiz
      • Website Conversion Rate Optimization Foundations Quiz
    • Lesson 1 - Introduction to Digital Analytics 18:32
      • 1.1 Introduction 01:07
      • 1.2 What's In It For Me 02:20
      • 1.3 Objectives 00:41
      • 1.4 Why Digital Analytics 05:10
      • 1.5 What is Analytics 04:41
      • 1.6 Role of an Analyst 02:16
      • 1.7 How Difficult is it 00:55
      • 1.8 Key Takeaways 01:22
      • 1.9 Quiz
    • Lesson 2 - Organizational Maturity 35:37
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 01:12
      • 1.3 Objectives 00:57
      • 1.4 Why Maturity 00:30
      • 1.5 What is a Maturity Model 01:21
      • 1.6 Digital Analytics Maturity Model 02:06
      • 1.7 Management, Governance, and Adoption 04:13
      • 1.8 Objective and Scope 06:30
      • 1.9 Team and Expertise 03:33
      • 1.10 Continuous Improvement Process and Methodology 03:22
      • 1.11 Tools, Technology, and Data Integration 07:30
      • 1.12 Case Study 03:11
      • 1.13 Key Takeaways 00:57
      • 1.14 Quiz
    • Lesson 3 - Building Blocks 26:18
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 01:26
      • 1.3 Objectives 00:22
      • 1.4 Dimensions and Metrics 01:24
      • 1.5 Audience Building Blocks 04:41
      • 1.6 Acquisition Building Blocks 02:27
      • 1.7 Behavioral Building Blocks 05:38
      • 1.8 Conversion Building Blocks 05:14
      • 1.9 Calculated Metrics 01:56
      • 1.10 Compound Metrics 00:55
      • 1.11 Key Takeaways 02:05
      • 1.12 Quiz
    • Lesson 4 - Managerial Perspectives of Digital Analytics 25:59
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:13
      • 1.3 Objectives 01:44
      • 1.4 Porter’s Value Chain Framework and Marketing Centricity 02:00
      • 1.5 Customer Lifecycle 03:37
      • 1.6 Personas and Scent Trails 02:29
      • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle 03:52
      • 1.8 The Power of Pilot Projects 03:54
      • 1.9 Planning 01:45
      • 1.10 Privacy and Ethics 03:15
      • 1.11 The Curse of Data - Analysis Paralysis 02:02
      • 1.12 Key Takeaways 00:55
      • 1.13 Quiz
    • Lesson 5 - Key Performance Indicators 24:48
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:45
      • 1.3 Objectives 00:39
      • 1.4 The Starting Point 01:32
      • 1.5 What is a Key Performance Indicator (KPI) 00:43
      • 1.6 The Ultimate KPIs 02:51
      • 1.7 How to Pick the Right KPIs 01:02
      • 1.8 Critical - To - Quality (CTQ) 03:56
      • 1.9 Attributes of a Great KPI 01:51
      • 1.10 Bounce Rate 02:59
      • 1.11 Average Order Value (AOV) — Metric or a KPI 02:25
      • 1.12 Measuring Engagement 01:56
      • 1.13 How Many KPIs 02:55
      • 1.14 Key Takeaways 00:59
      • 1.15 Quiz
    • Lesson 6 - Segmentation 19:58
      • 1.1 Introduction 00:09
      • 1.2 What's In It For Me 00:49
      • 1.3 Objectives 00:53
      • 1.4 Why Use Segmentation 00:57
      • 1.5 Population N — Example 03:21
      • 1.6 Segmenting — RFM Approach 03:02
      • 1.7 Built-in and Custom Segments 05:23
      • 1.8 Segmentation — ABC 04:58
      • 1.9 Key Takeaways 00:26
      • 1.10 Quiz
    • Lesson 7 - The Analysis Process 42:04
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 01:21
      • 1.3 Objectives 01:00
      • 1.4 Types of Analytics 02:02
      • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma 01:15
      • 1.6 Define 03:43
      • 1.7 Measure 08:34
      • 1.8 Analyze 09:19
      • 1.9 Improve 02:28
      • 1.10 Control 00:35
      • 1.11 Analysis Process Examples 10:47
      • 1.12 Key Takeaways 00:47
      • 1.13 Quiz
    • Lesson 8 - Marketing Management 22:44
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:22
      • 1.3 Objectives 00:44
      • 1.4 What is Campaign Tracking 02:34
      • 1.5 Components of a Campaign 03:21
      • 1.6 The Impact of Ad Blockers 02:06
      • 1.7 Paid Owned and Earned Media 02:42
      • 1.8 Attribution Modeling and Media-Mix Modeling 03:53
      • 1.9 Assisted Conversions 01:28
      • 1.10 Attribution Models 03:08
      • 1.11 Offline Attribution 00:53
      • 1.12 Key Takeaways 01:23
      • 1.13 Quiz
    • Lesson 9 - Experimentation and Testing 11:48
      • 1.1 Introduction 00:09
      • 1.2 What's In It For Me 00:59
      • 1.3 Objectives 00:19
      • 1.4 Benefits of Testing 01:38
      • 1.5 Web Design 101 01:39
      • 1.6 Hypothesis Testing 01:23
      • 1.7 A-B Testing Pros and Cons 01:06
      • 1.8 Multivariate Testing 02:15
      • 1.9 Multivariate Testing Pros and Cons 01:54
      • 1.10 Key Takeaways 00:26
      • 1.11 Quiz
    • Lesson 10 - Reports and Dashboards 18:09
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 01:08
      • 1.3 Objectives 00:35
      • 1.4 What is a Dashboard 01:05
      • 1.5 Analysis and Reporting Workflow 01:42
      • 1.6 Planning Your Dashboard 03:21
      • 1.7 Choice Of Visualization 01:30
      • 1.8 Gestalt Principle 01:03
      • 1.9 Stephen Few Common Pitfalls in Dashboard Design 01:23
      • 1.10 Expressing Exactitude or Sense of Scale 01:34
      • 1.11 Remove to Improve 01:20
      • 1.12 The Art of Storytelling 02:25
      • 1.13 Key Takeaways 00:44
      • 1.14 Quiz
    • Lesson 11 - The Digital Analytics Stack 18:20
      • 1.1 Introduction 00:36
      • 1.2 What's In It For Me 00:53
      • 1.3 Objectives 00:36
      • 1.4 The Complex MarTech Landscape 01:19
      • 1.5 Selecting a Web Analytics Platform 01:56
      • 1.6 Qualitative Data 01:58
      • 1.7 Competitive Intelligence 03:19
      • 1.8 Social Analytics 03:21
      • 1.9 Back Office CRM and Sales Data 01:11
      • 1.10 Instrumentation (Tagging) 02:14
      • 1.11 Key Takeaways 00:57
      • 1.12 Quiz
    • Digital Analytics Foundations Quiz
      • Digital Analytics Foundations Quiz
    • Lesson 01 - Course Introduction 05:00
      • 1.1 Course Introduction 05:00
    • Lesson 02 - Introduction to Marketing Automation 08:35
      • 2.01 Introduction to Marketing Automation 00:30
      • 2.02 Marketing Automation Overview 00:30
      • 2.03 Increase Engagement 02:12
      • 2.04 Flatten Your Sales Funnel 01:12
      • 2.05 Close More Deals 01:58
      • 2.06 Make More Money 00:48
      • 2.07 Develop Relationships with Your Best Customers 00:45
      • 2.08 Key Takeaways 00:40
      • Knowledge Check
    • Lesson 03 - Lead Capture and Nurture 10:30
      • 3.01 Lead Capture and Nurture 00:26
      • 3.02 Lead Capture and Nurture Introduction 01:19
      • 3.03 Lead Capture Process 01:06
      • 3.04 Capturing Leads Using Lead Magnets 01:23
      • 3.05 Lists and Segmentation 01:46
      • 3.06 Lead Nurturing Building a Relationship 02:00
      • 3.07 Lead Scoring 01:53
      • 3.08 Key Takeaways 00:37
      • Knowledge Check
    • Lesson 04 - Customer Journey and Dynamic Segmentation 06:07
      • 4.01 Customer Journey and Dynamic Segmentation 00:20
      • 4.02 Impact of Customer Life Cycle on Automated Campaigns 01:25
      • 4.03 Marketing Automation Strategy 01:19
      • 4.04 Dynamic Segmentation 02:41
      • 4.05 Key Takeaways 00:22
      • Knowledge Check
    • Lesson 05 - Triggered Communications 14:04
      • 5.01 Triggered Communications 00:26
      • 5.02 Triggered Communications 01:37
      • 5.03 Examples of Triggered Communication 01:32
      • 5.04 Automation Success 01:08
      • 5.05 Drip Campaign 01:24
      • 5.06 Drip Campaign Example 01:58
      • 5.07 Nurture Campaign Part A 02:00
      • 5.08 Nurture Campaign Part B 02:10
      • 5.09 Other Channels 01:06
      • 5.10 Key Takeaways 00:43
      • Knowledge Check
    • Lesson 06 - Measurement and Attribution 13:42
      • 6.01 Measurement and Attribution 00:23
      • 6.02 Measuring Campaigns 01:50
      • 6.03 Lifetime Customer Value 01:38
      • 6.04 Email Subscriber Value 01:27
      • 6.05 Campaign Value 01:12
      • 6.06 Attribution 01:57
      • 6.07 Attribution Models 01:55
      • 6.08 Conversion Value 02:38
      • 6.09 Key Takeaways 00:42
      • Knowledge Check
    • Lesson 07 - Improving Customer Retention 06:48
      • 7.01 Improving Customer Retention 00:23
      • 7.02 Reducing Churn Rate Part A 01:46
      • 7.03 Reducing Churn Rate Part B 01:46
      • 7.04 Building Loyalty 02:17
      • 7.05 Key Takeaways 00:36
      • Knowledge Check
    • Lesson 08 - Compliance and Reporting 08:59
      • 8.01 Compliance and Reporting 00:25
      • 8.02 First-Party and Third-Party Data 01:04
      • 8.03 Impact of GDPR on Marketing Automation 00:54
      • 8.04 Impact of GDPR on Email Marketing 03:46
      • 8.05 Types of Reports 01:08
      • 8.06 B2B Metrics and Tools 01:06
      • 8.07 Key Takeaways 00:36
      • Knowledge Check
    • Lesson 09 - Artificial Intelligence and Marketing Automation 05:26
      • 9.01 Artificial Intelligence and Marketing 00:20
      • 9.02 How Does AI Work 02:28
      • 9.03 Benefits of AI in Marketing Automation 02:17
      • 9.04 Key Takeaways 00:21
      • Knowledge Check
    • Marketing Automation Foundations Quiz
      • Marketing Automation Foundations Quiz
    • Lesson 1 - Course Introduction 03:09
      • Course Introduction 03:09
    • Lesson 2 - What is Programmatic Buying? 16:01
      • What is Programmatic Buying? 00:49
      • Why Programmatic Buying? 01:23
      • What Is Programmatic Buying? 02:00
      • Programmatic Ecosystem 00:51
      • Programmatic Buying: Terminology 02:28
      • Real-Time Bidding (RTB) 02:10
      • Audience Intent Cluster 01:20
      • Proliferation of Programmatic Ad Spending 01:02
      • Programmatic Ad Spending by Format 01:09
      • Decoding Programmatic 01:32
      • Key Takeaways 01:17
      • Knowledge Check
    • Lesson 3 - Programmatic Workflow 19:50
      • Programmatic Workflow 00:26
      • Programmatic Workflow: Overview 01:06
      • Organize Audience Insights 01:27
      • Audience Intent Clusters 01:33
      • Create a Programmatic Map 01:02
      • Design Compelling Creatives 01:43
      • Design Compelling Creatives: Mondelez India Example 03:00
      • Case Study: Campbell’s Soup 03:07
      • Execute with Integrated Technology 02:03
      • Reach Audiences Across Screens 01:24
      • Measure Impact 02:18
      • Key Takeaways 00:41
      • Knowledge Check
    • Lesson 4 - Traditional Media Buying vs. Programmatic Buying 17:14
      • Traditional Media Buying vs. Programmatic buying 00:37
      • Traditional Ad Marketplace 00:44
      • Pain Points of Advertisers 03:11
      • Pain Points of Publishers 01:08
      • Ad Buying Approach: What changed? 01:15
      • Integrated technology Platform: Example 01:21
      • Programmatic Ad Approach 00:35
      • Benefits Of Consolidation 00:40
      • Benefits of Data Fidelity 00:51
      • Benefits of Advanced Features 03:32
      • Pros and Cons of Programmatic Buying 02:06
      • Key Takeaways 01:14
      • Knowledge Check
    • Lesson 5 - Real-Time Bidding vs. Programmatic Direct 15:03
      • Real-Time Bidding vs. Programmatic Direct 00:30
      • Programmatic and RTB in a Nutshell 02:30
      • RTB: Demand-Side Platform and Supply-Side Platform 01:52
      • Second-Price Auctions 01:16
      • Second-Price Auctions: Issues 01:49
      • First-Price Auction: What Is Changing? 01:45
      • Programmatic Direct 00:46
      • Open Auctions 00:45
      • Private Auctions 00:48
      • Preferred Deals 00:46
      • Guaranteed Deals 01:42
      • Key Takeaways 00:34
      • Knowledge Check
    • Lesson 6 - Targeting Strategies in Programmatic Advertising 12:25
      • Targeting strategies in Programmatic Advertising 00:27
      • Why Targeting in Programmatic Is startegic 00:52
      • Targeting Concepts 01:42
      • Types of Trageting 01:08
      • Inventory Source 00:50
      • Audience-Based targeting 01:57
      • Content 02:20
      • Technology 01:04
      • The Trick with Programmatic Marketing 01:36
      • Key Takeaways 00:29
      • Knowledge Check
    • Lesson 7 - Ad fraud and brand safety 12:26
      • Ad Fraud and Brand Safety 00:32
      • Ad Fraud 02:22
      • Types of Ad Fraud 01:45
      • Minimize Ad Fraud 02:16
      • Brand Safety 01:20
      • Brand Safety Controls 02:44
      • Open RTB 3.0. 00:45
      • Key Takeaways 00:42
      • Knowledge Check
    • Lesson 8 - Impact of GDPR on Programmatic 08:05
      • Impact of GDPR on Programmatic 00:30
      • General Data Protection Regulation (GDPR) 01:37
      • Personally Identifiable Information (PII) 01:31
      • How GDPR Impacts Programmatic Advertisers 01:12
      • Shift to Programmatic Direct 02:46
      • Key Takeaways 00:29
      • Knowledge Check
    • Lesson 9 - Measurement and Metrics 10:35
      • Measurement and Metrics 00:26
      • Sales Funnel vs. Customer Journey 01:35
      • Set the Right Goals and Objectives 02:19
      • Select the Right Metrics and KPIs 00:49
      • Measure Impact 01:13
      • Report Results and Recommend Actions 01:57
      • Test, Learn, and Iterate in Near Real Time 00:35
      • Case Study: Allianz Australia 01:02
      • Key takeaways 00:39
      • Knowledge Check
    • Lesson 10 - Programmatic buying best practices 22:45
      • Programmatic Buying Best Practices 00:20
      • Organize Audience Insights 02:31
      • Case Study: Adidas 02:12
      • Design Compelling Creatives (Part One) 01:12
      • Case Study: Major League Baseball (MLB) 02:36
      • Design Compelling Creatives (Part Two) 00:52
      • Case Study: Kellogg’s Rice Krispies Treats 00:50
      • Execute Using Integrated Technology 01:32
      • Case Study: Sprint 02:19
      • Reach Audiences Across Screens 01:01
      • Case Study: Cebu Pacific 02:41
      • Measure Impact 01:01
      • Case Study: Ford India 03:16
      • Key takeaways 00:22
      • Knowledge Check
    • Programmatic Buying Quiz
      • Programmatic Buying
    • Lesson 01 - Introduction to Google Analytics 09:11
      • 1.01 Introduction to Analytics 01:28
      • 1.02 Getting Familiar with Google Merchandise Store 01:25
      • 1.03 Creating Google Analytics Account 02:19
      • 1.04 Accessing Google Analytics Data 01:49
      • 1.05 Key Takeaways 00:55
      • 1.06 Resources
      • 1.07 Exercise 01:15
    • Lesson 02 - Navigating the Interface 21:29
      • 2.01 Navigating the Interface 01:01
      • 2.02 Understanding AABC Reporting Structure 06:02
      • 2.03 Understanding Reporting Parameters 02:49
      • 2.04 Creating Shortcuts to Customized Reports 10:27
      • 2.05 Key Takeaways 00:30
      • 2.06 Resources
      • 2.07 Exercise 00:40
    • Lesson 03 - Advanced Table Filtering 13:22
      • 3.01 Advanced Table Filtering 00:51
      • 3.02 Applying Efficient Inline Analysis 02:19
      • 3.03 Create Customized Reports with Selected Dimensions Metrics 02:01
      • 3.04 Using Advanced Filters and Regular Expressions 07:15
      • 3.05 Key Takeaways 00:26
      • 3.06 Resources
      • 3.07 Exercise 00:30
    • Lesson 04 - Creating Segments 21:53
      • 4.01 Creating Segments 00:55
      • 4.02 Using System Defined Segments 02:26
      • 4.03 Customizing Segments 13:32
      • 4.04 Advanced Segment Scope and Sequencing 03:41
      • 4.05 Key Takeaways 00:50
      • 4.06 Resource
      • 4.07 Exercise 00:29
    • Lesson 05 - Multiple Goals and Goal Types 21:49
      • 5.01 Multiple Goals and Goal Types 00:58
      • 5.02 Defining Goals to Measure Success 10:11
      • 5.03 Understanding Smart Goals 02:00
      • 5.04 Applying Goals to Understand Economic Value 07:39
      • 5.05 Key Takeaways 00:24
      • 5.06 Resource
      • 5.07 Exercise 00:37
    • Lesson 06 - Part 1 - Campaign Tracking: Fundamental Concepts 22:10
      • 6.01 Part 1 Fundamental Concepts 01:17
      • 6.02 Part 1 Categorizing Various Types of Clicks 04:58
      • 6.03 Part 1 UTM Parameters 06:53
      • 6.04 Part 1 Categorizing Tracking Parameters 08:07
      • 6.05 Part 1 Key Takeaways 00:22