Digital Marketing Certified Associate Training (DMCA)

39+ Hrs. of e-learning 5 certifications & 4 projectsIndustry ready in 6 weeks

Master core digital domains like Search Engine Optimization, Social Media Marketing, Pay-Per- Click, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing. In addition to 8 core modules in this Digital Marketing course created by Simplilearn, we offer tool- based training on Google Adwords, Google Analytics, Facebook, Twitter, and Youtube.

Self Paced Learning @ USD 499 *180 days access
Instructor-led Online Classroom Flexipass Know More
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Course advisor

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Matt BaileyDMCA Faculty Chair

Has taught at over 1,000 companies, Universities, conferences and workshops, including Rutgers University, Google, Disney, ABC, ESPN, Proctor and Gamble, and Johnson & Johnson.

Is the best-selling author of "Internet Marketing an Hour a Day".

Is the founder and president of SiteLogic

Matt and 7 other renowned faculty have created this course to get you job ready with a 360’ working knowledge of core digital marketing skills

Digital Marketing has become essential for businesses to reach, engage and interact with their target audience and customer base. With 3.3Bn consumers already on the internet and projected global digital advertising spends of $278 billion by 2019, a career in digital marketing is a no brainer with 220+K job openings (Indeed job data) for qualified professionals.

Digital Marketing Certified Associate (DMCA) is designed to get you industry ready with practical project experience in all core digital marketing skills, and to help you obtain some of the industry’s most valuable digital marketing certifications. Internalize the 8 domains of digital marketing and master the 4 most critical tools required by every digital business. This training ensures you become a complete digital marketer with practical skills to join high quality digital marketing teams or execute your own digital marketing campaigns.

Digital Marketing training course will help you to excel in certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, YouTube and Facebook Blueprint and provides work experience via implementation of real life projects. The comprehensive course includes 39+ hours of E-learning, 40+ hours of project work and 8 simulation exams, with exclusive access to best-selling authors and industry experts.

Digital Marketing Certified Associate Training will equip you with the practical skillset sought by the industry and serve as the launch pad for your digital marketing career. After this training you will be able to:

  • Manage all aspects of Digital Marketing - SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.
  • Master Digital Marketing execution tools - Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc.
  • Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
  • Formulate, plan, and execute effective Digital Marketing campaigns
  • Prepare for top digital marketing certification exams like the OMCA, along with Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications

This training is best suited for those keen on building a career in Digital marketing and/or using digital marketing to achieve their business objectives. The course is well suited for traditional marketers, marketing consultants, and business owners/ entrepreneurs looking to add digital marketing to their skillset. The training is of great value to aspiring digital marketers looking to add industry skills to their resume and qualify for roles including Social Media Analyst, PPC Analyst, Digital Marketing Executive, Digital Marketing Manager, etc.

1: Introduction

2: Foundations - Search Engine Optimization (SEO)

3: Foundations - Pay Per Click (PPC)

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4: Foundations - Social Media

5: Foundations - Content Marketing

6: Foundations - Mobile Marketing

7: Foundations - Email Marketing

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8: Foundations - Conversion Optimization

9: Foundations - Web Analytics

10: Tools - Google Analytics: Specific Techniques and Reports

11: Tools - Facebook Marketing and Advertising

12: Tools - YouTube and Video Marketing

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13: Tools - Google AdWords Fundamentals

14: Digital Marketing Strategy

To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:

  • Successfully complete first 5 rounds in the Mimic Pro which will be evaluated by the lead trainer. 
  • Pass the Digital Marketing Certified Associate examination with a minimum score of 70%. The DMCA online exam consists of 50 multiple choice questions that must be answered within 60 minutes.

After completing the course you will receive Simplilearn’s certification in Twitter advertising.

Once you've completed the DMCA course, you'll need to register on the Google Analytics Academy website. From there, you'll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

Once you've completed the DMCA course, you'll need to register as a Google Partner. On the Google Partners site, you'll sign up to take the Google AdWords Fundamentals Exam, which consists of 100 multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months.

After you've completed the DMCA course, you'll need to register for Facebook Blueprint. On that site, you’ll take the Facebook Blueprint Exam, which consists of 34 eLearning modules that each have a few questions. There is no time limit for this exam.

Once you've completed the DMCA course, you'll need to register for the YouTube Certification. On that site, you’ll sign up to take the YouTube Certification Exam, which consists of 100 multiple choice questions that must be answered within 120 minutes.

Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.

Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.

Online Classroom

  • Complete 1 project and 1 simulation test with a minimum score of 60%.

Online Self-Learning

  • Complete 1 project and 1 simulation test with a minimum score of 60%.

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For individuals
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Instructor-led Online Classroom Flexipass

Coached Training Video
  • 48 hours of Instructor led training
  • Access to 10+ batches for 90 days
  • 39 hours of e-learning content for 180 days
  • 40+ hours of real life project work
  • Designed by expert Digital Marketing Authors
  • Powered by Simplilearn

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