Masters in Digital Marketing(Digital Marketing Specialist)

With the Masters in Digital Marketing program, you can enhance your skills to become a complete digital marketer. Master the top eight digital marketing domains -- search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. Expedite your digital marketing career today with constructive training you can use on the job....read less...read more

With the Masters in Digital Marketing program, you can enhance your skills to become a complete digital marketer. Master the top eight digital marketing domains -- search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. Expedite your digital marketing career today with constructive training you can use on the job....read less...read more

365 days course access

Access to 35+ live instructor-led online classes

Experience Certificate

Virtual simulations for real-life practice

Hone your skills with 20+ projects

Delve deeper with SEO, PPC & Analytics projects

USD 1,499

Learning path A curated learning path by our experts for you

Class schedule All Batches

  • Jul 22 - Aug 14 Weekday classes 09:30 - 12:30 CDT 18 sessions
    • Jul
    • Mon22
    • Tue23
    • Wed24
    • Thu25
    • Fri26
    • Mon29
    • Tue30
    • Wed31
    • Aug
    • Thu01
    • Fri02
    • Mon05
    • Tue06
    • Wed07
    • Thu08
    • Fri09
    • Mon12
    • Tue13
    • Wed14

  • Jul 27 - Sep 08 Weekend classes 08:30 - 12:30 CDT 14 sessions
    • Jul
    • Sat27
    • Sun28
    • Aug
    • Sat03
    • Sun04
    • Sat10
    • Sun11
    • Sat17
    • Sun18
    • Sat24
    • Sun25
    • Sat31
    • Sep
    • Sun01
    • Sat07
    • Sun08

  • Aug 09 - Sep 21 Weekday classes 22:30 - 02:30 CDT 14 sessions
    • Aug
    • Fri09
    • Sat10
    • Fri16
    • Sat17
    • Fri23
    • Sat24
    • Fri30
    • Sat31
    • Sep
    • Fri06
    • Sat07
    • Fri13
    • Sat14
    • Fri20
    • Sat21

  • Aug 19 - Sep 11 Weekday classes 09:30 - 12:30 CDT 18 sessions
    • Aug
    • Mon19
    • Tue20
    • Wed21
    • Thu22
    • Fri23
    • Mon26
    • Tue27
    • Wed28
    • Thu29
    • Fri30
    • Sep
    • Mon02
    • Tue03
    • Wed04
    • Thu05
    • Fri06
    • Mon09
    • Tue10
    • Wed11

  • Aug 31 - Oct 13 Weekend classes 08:30 - 12:30 CDT 14 sessions
    • Aug
    • Sat31
    • Sep
    • Sun01
    • Sat07
    • Sun08
    • Sat14
    • Sun15
    • Sat21
    • Sun22
    • Sat28
    • Sun29
    • Oct
    • Sat05
    • Sun06
    • Sat12
    • Sun13

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Course 1

Digital Marketing Certified Associate
SHOW CLASSES

The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimi zation (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing. Less...Read More
Course Content

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Course 2

Advanced Web Analytics

Advanced Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization's digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions. Less...Read More
Course Content

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Class schedule All Batches

  • Oct 05 - Oct 13 Weekend classes 09:00 - 13:00 CDT 4 sessions
    • Oct
    • Sat05
    • Sun06
    • Sat12
    • Sun13

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Course 3

Advanced Search Engine Optimization (SEO)
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Our Advanced SEO training is designed to offer a complete 360-degree learning on all the concepts, tools, and techniques of Search Engine Optimization. Master the process of organically driving traffic to your website/webpage by learning key modules such as keyword research, on-page and off-page optimization, link building, URL building, and SEO analytics. So, Enroll for Simplilearn’s Advanced SEO course and become a full-fledged SEO specialist. Less...Read More
Course Content

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Class schedule All Batches

  • Sep 07 - Sep 22 Weekend classes 09:00 - 13:00 CDT 6 sessions
    • Sep
    • Sat07
    • Sun08
    • Sat14
    • Sun15
    • Sat21
    • Sun22

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Course 4

Advanced Pay Per Click (PPC)
SHOW CLASSES

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click (PPC) trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search. In the Digital world, a Pay Per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history. Less...Read More
Course Content

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Class schedule All Batches

  • Aug 03 - Aug 24 Weekend classes 09:00 - 13:00 CDT 7 sessions
    • Aug
    • Sat03
    • Sun04
    • Sat10
    • Sun11
    • Sat17
    • Sun18
    • Sat24

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Course 5

Advanced Social Media
SHOW CLASSES

Social Media is a collection of internet-mediated applications where users generate, share or exchange content in the form of information, ideas, pictures or videos in virtual communities and networks. Simplilearn’s Advanced Social Media Course is aimed at educating and training participants in the rapidly-expanding field of Social Media. Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies. Social Media attracts the attention of viewers more than any other websites. The Advanced Social Media course would be beneficial to professionals who are looking forward to execute effective social media campaigns. Less...Read More
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Master’s Certificate *You will get individual certificates for each course.
Electives
  • Advanced Mobile Marketing
  • Advanced Content Marketing
  • Advanced Website Conversion Rate Optimization
  • Advanced Email Marketing
DOWNLOAD SYLLABUS

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  • What are the course objectives?

    The Market Motive Digital Marketing Masters Program gives you comprehensive knowledge of the eight most important digital marketing domains. The course uses real-world projects and virtual simulations to gain practical experience. The course includes access to Mimic Pro, where you can run real-world simulations and gain extensive project experience.

    When you complete the course, you will receive a Masters certificate from Simplilearn, which will highlight your new-found skills as a digital marketing specialist.

  • What skills will you learn?

    Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. The program gives you access to 35+ live instructor-led online classes conducted by expert trainers. With this course, you will also get access to highest quality e-learning content, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set. This course will help you to:
    • Get comprehensive insights into digital marketing topics such as such as inbound marketing, paid marketing, social media marketing, and web analytics.
    • Increases your proficiency in planning, managing, and executing integrated multi-channel campaigns
    • Lead digital marketing teams and spearhead digital marketing initiatives for your organization
    • Integrate the various aspects of digital marketing disciplines into your company processes

  • Who should take this Digital Marketing Masters Program?

    Those looking to further their digital marketing carrier will benefit from this course, especially if they seek leadership positions. The following roles can benefit from the Masters in Digital Marketing training:
    • Marketing Managers
    • Digital Marketing experts
    • Marketing or Sales Professionals
    • Entrepreneurs or Business Owners
    Given here are a few facts and figures that signify the high demand for digital marketers around the world:

  • What does a Digital Marketing Specialist do?

    A Digital Marketing Specialist is one who is proficient in all digital marketing domains. The main objectives of a Digital Marketing Specialists are to increase brand awareness, promote products, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

    Digital Marketing specialists initiate effective online marketing campaigns that revolve around the needs of the consumer market. Effective digital marketing specialists will be equipped to acquire knowledge about consumer trends and demands.

  • What are the day-to-day responsibilities of a digital marketing specialist?

    A digital marketing specialist designs and implements various online marketing promotions and campaigns through digital marketing domains like SEO, SEM, PPC, social media, email, and content. A digital marketing specialist will have all the skills necessary to make informed decisions for campaigns to succeed.

    Other digital marketing responsibilities include:
    • Analyzing data and campaign performance
    • Measuring a campaign’s ROI and comparing it with other implemented campaigns
    • Highlighting ways to improve a campaign’s performance

    One of the most important aspects of a specialist’s job is to design campaigns with respect to budget allocations, and the campaigns’ performance—both organic and inorganic. The Digital Marketing Specialist also scouts for new avenues and geographies to acquire new leads, clicks, and customers.

  • What is the Mimic Pro Simulation included in the program?

    The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages and email campaigns, and perform a variety of other marketing tasks using virtual money.

     

  • How do I earn the Masters Program certificate?

    When you have completed the following course requirements, you will be eligible to receive the Masters Program Certificate that will highlight your skill set as a Digital Marketing Specialist.
     
    Course Course Completion Certificate Simulation Exam Project Certificate
    DMCA Required Score > 75% Required
    Advanced Web Analytics Required Score > 75% Not required
    Advanced SEO Required Score > 75% Not required
    Advanced PPC Required Score > 75% Not required
    Advanced Social Media Required Score > 75% Not required

  • What is the OMCP certification?

    The OMCP (Online Marketing Certified Professional) Certification is one of the leading digital marketing certifications awarded to professionals who have demonstrated their professional expertise in the field of digital marketing.
    1. A well-researched thorough education along with applied industry experience is required for professionals to attain this certification. The exam for this certification is designed by experts and educators who are thought leaders in the industry.
    2. Simplilearn, the parent company of Market Motive, is recognized as one of OMCP’s top training providers.

  • How can I become OMCP certified?

    When you complete our Digital Marketing Specialist Master’s Program, a voucher will be given to you by us. This voucher allows you to apply and take the OMCP exam. The validity of the voucher is 1 year from the date you have enrolled in the course. Hence post the successful completion of our Digital Marketing Specialist course, the participants have to register for the OMCP certification exam within 1-year from the date of course purchase, to be eligible for the certification examination.

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  • How do you become a Digital Marketing Specialist?

    Market Motive’s Masters in Digital Marketing program is a good stepping stone for experienced digital marketers to expand the depth and breadth of their digital marketing expertise This course offers a hands-on learning experience so you gain the skills you need to thrive in today’s evolving marketplace. To become a Digital Marketing Specialist, follow these three easy steps::   
    1. Start with Market Motive’s Digital Marketing Certified Associate (DMCA) course, which is designed to give you a foundation of the digital marketing domain.
    2. Enroll in our more advanced Masters in Digital Marketing program. With this course, you’ll gain an in-depth understanding and have industry-ready knowledge across the eight most important digital marketing domains.
    3. Complete the wide range of simulations and projects that come with the course and gain experience relevant to your work.
    4. Familiarize yourself with important execution tools and formulate your own strategies.
    5. Once you have completed the course, you’ll be eligible to get OMCP certified.
    6. You can apply for the OMCP certification on their website and take the exam. The course covers all the information you’ll need to get certified.

  • What are the benefits of taking the Masters in Digital Marketing program?

    • The field of digital marketing is coveted and valuable. Skilled professionals in this field can make a lasting impact on their company’s bottom line and this has helped them get higher increments in their paychecks.
    • Digital marketing is the most effective medium to reach customers and prospects, as a result, professionals are in high demand
    • The digital marketing course equips professionals with the skills needed to confidently manage complex digital marketing problems.

  • What is the duration of Market Motive’s Masters in Digital Marketing program?

    Market Motive’s Masters in Digital Marketing Program lasts for 365 days (1 year) where learners can work at their own pace through high-quality e-learning video modules. Learners may also enroll in 35+ instructor-led online training classes for the year.

  • How much does the Masters in Digital Marketing course cost?

    Market Motive’s Masters in Digital Marketing course is priced at $1499 for Online Classroom Flexi-Pass valid for 365 days and with 35+ Instructor-led online classes.

  • Will I get any placement assistance or career counseling program once I complete the course?

    Market Motive provides a job assistance service and to take advantage of it, participants must successfully fulfill the requirements below:

    Step 1- In order to become eligible for the JobAssist program, you must meet the following criteria:  
    • Complete all of the required coursework including all the projects and simulation tests
    • Receive a minimum assessment score should be 80% or above
    • Get your certification of completion
    Step 2 -  Once you receive your completion certificate, upload your CV onto the job portal
    https://www.simplilearn.com/job-assist

    Step 3 - As soon as your profile is submitted and processed, a Market Motive’s representative will be ready to assist you. We will share your profile across our database of partner companies and pair you with opportunities that match your skillset.

    The job assistance program is available to our graduate learners who have successfully completed their course requirements. Our career consultants and portal will be accessible for a period of 12 months from the time a learner completes a course to when they accept your first job offer.

  • What course will be available for live instructor-led online classes?

    Srl No Course Name Monthly no. of online classes availability
    1 Digital Marketing Certified Associate 3

    You’ll get access to 35+ live instructor-led online classes over the span of a year, enabling you to revisit every course at your convenience. You’ll also get access to our batch session recordings to complete the learning path that will empower you to become a qualified Digital Marketing Specialist.

  • How do I enroll in the Masters in Digital Marketing Masters Program?

    You can register for the Masters in Digital Marketing course on our website. Online payments may be made using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once you complete the online payment, you will automatically receive a payment receipt and access information via email.

  • What can I expect from the Masters Program?

    • Access to eLearning content for all of the courses included in the learning path (syllabus is provided above)
    • Access to 35+ live instructor-led online classes for the key course
    • Access to exclusive forums moderated by faculty and industry experts
    • Monthly mentoring sessions by faculty and industry experts
    • The Masters in Digital Marketing certificate upon completing the program requirements of the learning path

  • Where and how do I access the eLearning content for the course?

    Once you have registered and paid for the course, you will have 24/7 access to the eLearning content on our website for a full 365 days. You will receive a course purchase confirmation receipt by email that will guide you through the process.

  • I am unable to access the online course. Who should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • Is there a money-back guarantee for the course?

    Yes, we do offer a money-back guarantee for this program. Refer to the Refund Policy and submit refund requests through our Help & Support link.

  • Are exam fees included in the course price?

    No. Exam fees for the OMCP certification is not included in the course price. However, you will receive course completion certificates for each course you complete, along with the Masters Program certificate when you have completed the program requirements.

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Tools Covered

Analytics Tools Facebook Analytics Google Tag Manager YouTube Analytics
Conversion Optimization Tools carzyegg Feng-GUI
Keyword Tools Google AdWords Google Trends uber suggest
Market Intelligence Tools hitwise SimilarWeb
SEO Tools MAJESTIC MOZ Raven semrush SpyFu
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Our Learners

  • Since I needed to change my career directions, I signed up for the Digital Marketing Masters program from Simplilearn. The quality of content has been absolutely excellent. The trainers are experienced and helpful. The course videos are structured in a way that helps you to retain the maximum amount of information. Read lessRead more

  • I signed up for the Digital Marketing Specialist Program and found the content to be extremely valuable. After completing the certification more people were reaching out to me regarding potential jobs. I wouldn't have been able to jumpstart my digital marketing career without what I've learned from here. I am really thankful to Simplilearn. Read lessRead more

  • With my digital marketing master course from Simplilearn, I was awarded a job as Digital Marketing Manager for one of Jamaica's leading Advertising Agency. Due to my unparallel knowledge in DM, there is also a contractually binding agreement for Equity Stake. All thanks to Simplilearn. Read lessRead more

Our Course Advisors

  • Brad GeddesExpert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Stéphane HamelGoogle Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

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