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09:00 - 13:00 CDT 7 sessions
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10:30 - 12:30 CDT 14 sessions
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22:30 - 02:30 CDT 7 sessions
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08:00 - 12:00 CST 7 sessions
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09:30 - 11:30 CST 14 sessions
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21:30 - 01:30 CST 7 sessions
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Learning path A curated learning path by our experts for you
Class schedule
Course 1
Fundamentals of Marketing SHOW CLASSES
This course will give you an overview of the fundamentals of Marketing including Search Engine Optimization, Digital Analytics, Google Analytics.
Course Content
Demystifying Digital Channels SHOW CLASSES
This course will make you an expert on digital channels and how to target the right audience. You will learn about Pay per click, Google Ads, social media, facebook marketing, youtube marketing, twitter, email, and mobile marketing, programmatic buying.
Course Content
Course 3
DOWNLOAD SYLLABUS
Conversion and Strategy
This digital marketing course on conversion and strategy covers the basics of website conversion rate optimization, marketing automation tools, and digital marketing strategies.
Course Content
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What are the course objectives?
The Market Motive's Digital Marketing Course gives you comprehensive knowledge on most important digital marketing domains. The course uses real-world projects and virtual simulations to gain practical experience. The course includes access to Mimic Pro, where you can run real-world simulations and gain extensive project experience.
When you complete this digital marketing course, you will receive a Master's certificate from Simplilearn, which will highlight your new-found skills as a digital marketing specialist.-
What skills will you learn?
Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. This digital marketing specialist course gives you access to 35+ live instructor-led online classes conducted by expert trainers. With this course, you will also get access to highest quality e-learning content, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set. This digital marketing course will help you to:- Get comprehensive insights into digital marketing topics such as inbound marketing, paid marketing, social media marketing, and web analytics.
- Increases your proficiency in planning, managing, and executing integrated multi-channel campaigns
- Lead digital marketing teams and spearhead digital marketing initiatives for your organization
- Integrate the various aspects of digital marketing disciplines into your company processes
Who should take this Digital Marketing Specialist Program?
Those looking to further their digital marketing career will benefit from this course, especially if they seek leadership positions. The following roles can benefit from this Digital Marketing Specialist training:- Marketing Managers
- Digital Marketing Specialists
- Marketing or Sales Professionals
- Entrepreneurs or Business Owners
Given here are a few facts and figures that signify the high demand for digital marketers around the world:- According to Indeed.com, the average salary of a 'Digital Marketing Manager' is $62,000
- There are 52,000+ digital marketing jobs in the USA, and about 19,000+ digital marketing jobs in the UK.
- In India, there are 15,000+ jobs for Digital Marketers on Naukri.com
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What does a Digital Marketing Specialist do?
A Digital Marketing Specialist is one who is proficient in all digital marketing domains. The main objectives of Digital Marketing Specialists are to increase brand awareness, promote products, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.
Digital Marketing specialists initiate effective online marketing campaigns that revolve around the needs of the consumer market. Effective digital marketing specialists will be equipped to acquire knowledge about consumer trends and demands. -
What are the day-to-day responsibilities of a digital marketing specialist?
A digital marketing specialist designs and implements various online marketing promotions and campaigns through digital marketing domains like SEO, SEM, PPC, social media, email, and content. A digital marketing specialist will have all the skills necessary to make informed decisions for campaigns to succeed.
Other digital marketing responsibilities include:- Analyzing data and campaign performance
- Measuring a campaign’s ROI and comparing it with other implemented campaigns
- Highlighting ways to improve a campaign’s performance
One of the most important aspects of a specialist’s job is to design campaigns with respect to budget allocations, and the campaigns’ performance—both organic and inorganic. The Digital Marketing Specialist also scouts for new avenues and geographies to acquire new leads, clicks, and customers. -
What is the Mimic Pro Simulation included in the program?
The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages and email campaigns, and perform a variety of other marketing tasks using virtual money.
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How do I earn the Masters Program certificate?
When you have completed the following course requirements, you will be eligible to receive the Masters Program Certificate that will highlight your skills as a Digital Marketing Specialist.Course Course Completion Simulation Exam Project Certificate Fundamentals of Marketing Required Score > 60% Required Demystifying Digital Channels Required Score > 60% Required Conversion and Strategy Required Score > 60% Required Advanced Web Analytics Required Score > 60% Required Advanced SEO Required Score > 60% Required Advanced PPC Required Score > 60% Required Advanced Social Media Required Score > 60% Required -
What is the OMCP certification?
The OMCP (Online Marketing Certified Professional) Certification is one of the leading digital marketing certifications awarded to professionals who have demonstrated their professional expertise in the field of digital marketing.
A well-researched thorough education along with applied industry experience is required for professionals to attain this certification. The exam for this certification is designed by experts and educators who are thought leaders in the industry.
Simplilearn, the parent company of Market Motive, is recognized as one of OMCP’s top training providers -
How can I become OMCP certified?
When you complete our Digital Marketing Specialist Master’s Program, a voucher will be given to you by us. This voucher allows you to apply and take the OMCP exam. The validity of the voucher is 1 year from the date you have enrolled in the course. Hence post the successful completion of our Digital Marketing training course, the participants have to register for the OMCP certification exam within 1-year from the date of course purchase, to be eligible for the certification examination.
Tools Covered
Analytics Tools
Conversion Optimization Tools
Keyword Tools
Market Intelligence Tools
SEO Tools
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Our Learners
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Since I needed to change my career directions, I signed up for the Digital Marketing Masters program from Simplilearn. The quality of content has been absolutely excellent. The trainers are experienced and helpful. The course videos are structured in a way that helps you to retain the maximum amount of information. Read lessRead more
Katherine Isabel Little Executive Administrative Assistant at University of Maryland School of Medicine
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I signed up for the Digital Marketing Specialist Program and found the content to be extremely valuable. After completing the certification more people were reaching out to me regarding potential jobs. I wouldn't have been able to jumpstart my digital marketing career without what I've learned from here. I am really thankful to Simplilearn. Read lessRead more
Erin Fredregill Digital Marketing Consultant at ERIN FRED
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I am currently enrolled for Digital Marketing Masters Course with Simplilearn. My experience has been great so far. The trainers are friendly and helpful, and the support team is always available.
Hamna Ashraf Digital Marketing Associate at One Perfect Stay
Our Course Advisors
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Paul LewisProgram Member of the University of Westminster's Alumni Student Mentor Program
Paul is a 20+ year marketing veteran who has been overseeing the management, creation, and execution of digital marketing and sales enablement programs at Pitney Bowes. He has built and scaled a highly effective global digital selling program which has generated over $10M in revenue.
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Brad GeddesExpert PPC Marketer, Founder of Certified Knowledge, Author
Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.
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Stéphane HamelGoogle Product Strategy Expert, Expert Data Analyst
Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.
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Matt BaileyExpert Internet Marketer, President of SiteLogic, Author
Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.